One of the biggest frustrations I hear most often from the business owners I work with is that they have spent time and money securing a prospect or lead only to find that they opt-out from receiving any further contact once the free offer has been delivered.
Is this you?
If this has happened to you it is not only frustrating but can seriously impact your business success. True story? We all know that finding people interested in working with us is just the first stage of the journey to securing a client. There is a fine balance between asking for the "sale" too soon and giving away the crown jewels.
In this post, we explore the secrets to powerfully engaging your subscribers so that they eagerly await your next email...
There are the aspects of engagement that we all like to acknowledge, such as charm, wit, likeability, and agreement. Then there are those that tickle the part of our minds that fears losing out on something.
Those methods fall under the category of “Secret Keys,” because they’re extremely valuable and highly effective, and when you use them well, you can create profoundly positive results for yourself and your business.
Here are 3 that you can use almost anytime:
1. Promise a Secret
People love to know what others don’t. We all love to hear secrets. If you promise to reveal something that was previously hidden, you’ll capture others’ attention quickly. Then when you give them the bit of secret information, you will have added value to their lives, which brings up our second point…
2. The Law of Reciprocity
There is something funny that happens in the mind of humans when they receive something of value - they want to repay the favor. And they may even reciprocate with a gesture far more generous than their original good deed. That’s why many businesses offer free pens, Christmas baskets, and other promotional deals to their customers who give them their business. Give your subscribers something - information, a physical gift, or a favor, and they’ll likely pay you back with their loyalty.
3. Create Scarcity
Value depends on basic supply and demand. Diamonds and gold are expensive because we believe they are rare. Limited edition art prints fetch a higher price than common posters. The more scarce a commodity, the more people want it. This also applies to your time, your advice, and anything else you have to offer. Make an opportunity rare, and people will scramble for it.
4. Use language to connect
One of the most powerful tools humans have available is the power of words and communication. The language we use has a massive impact here and when combined with how we convey our message it can make the difference between a thriving business and one that never seems to get off the ground. Access my free mini-training series to discover thelanguage that works when seeking to engage prospects and build trust and what not to say.
These keys are powerful tools for engaging subscribers and getting more clients. Just like anything else, they can be used for the benefit of all humanity, or for simple, selfish personal gain.
Use your powers for good, and you will win the long-standing trust of prospects and find clients asking to work with you.