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How To Stand Out From The Crowd

Author: Carrie Wallis 14 Aug 2021

The Importance of Visibility in Online Marketing

Whether you are a Relationship Counsellor, Psychotherapist, Life Coach, Career Consultant, Yoga Teacher, Energy Healer or indeed any other business owner one thing is certain - you need customers to survive and grow your business. Without customers what is your business? nothing more than a hobby.

And to find new customers in the crowded online space you first need to make sure they know who you are. If your website and offers are not visible to your potential clients they will not know you exist and so, when they need help they will turn to others for their service.

The world is changing, with the increase in online scams and people professing to be able to help you but with no qualifications or experience to be able to do so, never before has it been more important to show up as authentic and ethical.

Your success is dependent on your audience knowing you exist and seeing you as credible, knowledgeable and trustworthy. The million-dollar question is how do you show who you are and showcasing your expertise without spending hours and hours writing blog posts or posting on social media?

How can you be seen in the digital space and connect with your audience in a way that makes you stand out from the crowd? Read on for pointers to get you started.

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1 – Start with defining your client attraction strategy

To increase your visibility online you need a plan. Any successful small business has one commonality: a well-thought-through strategy. With a plan in place, you’re set-up for success when it comes to marketing your business digitally. Your marketing strategy should answer the following five questions:

  • Who is your audience?
  • What problems does your audience have? (List them and then identify then prioritize them!)
  • What problems does your service help to solve?
  • What information can you give your audience that will showcase your expertise and provide high value for your audience?
  • How can you best present yourself?

2 – Be clear on who you are in business

People want to work with people they feel they know. People they like and people they can trust. You stand out by being more of who you are. Being authentic and genuine in your marketing builds trust.

Think about your natural talents, what are you good at? What stories can you share that will show who you are as a person. Who is the face behind the business, and how much of you do you want to show your audience?

3 – Keep it (so so) simple

To stand out you need to create content that is different and simple. People are busy and do not always have the time to read lengthy pages of text. You need to capture attention quickly and hold it through to your call to action.

Keep it simple. Simplicity breeds success. If you present information in an overly complicated way your audience will be confused. Confusion will not convert.

So, long story short, videos with uncluttered visuals have the most significant impact on your audience. Using voice-overs and speak-to-camera give your audience a way to get to know you. Add an element of entertainment as well and you will rise to the top of rankings and be sure that your content will be seen.

The final tidbit...

So there you have it… we hope these few tips for increasing your visibility were consumable and prompt action as you increase the visibility of your business. Does the idea of creating a marketing video terrify you? I know I was a bundle of nerves the first time I created one, but it can be great fun and not as difficult as you might think. Join my free masterclass and unlock video marketing for your business. Click below to register.

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