Website Design Tips Small Business Owners Can't Ignore
Author: Carrie Wallis 3 Feb 2022
Getting Started With Your Website
Whether you’re building your first website or optimizing a current one, there comes a time for every entrepreneur to revisit what makes an outstanding small business website.
Afterall, you need your website to do it all: represent your business, capture leads, close sales, climb to the top of search engine results, and connect to all your other digital platforms seamlessly. And you—you have to do it all too: choose your content, write & design your pages, connect your marketing tools, test it out, and not spend a million dollars or hours getting from A to B to blastoff.
In this article, we’re going to walk you through the 5 proven tips that will help take you from ‘I need a website’ to ‘my website does wonders for my business.’
1– Start with preparing a website strategy
Any successful small business website has one commonality: a well thought through strategy. With a plan in place, you’re teed off for success when it comes to supporting lead generation goals. Your website plan should answer the following ten questions:
Who is your audience?
What is your website’s goal or goals? (Rank and prioritize them!)
What functionality will your website have? (what’s critical and what’s a ‘nice to have’?)
What information do you need/want to give website visitors?
2 – Set a clear page hierarchy
After you have developed the overall goals and a blueprint with tips on creating a website for your business, the next step is making it easy for website visitors to find content. To do this, make sure your page hierarchy is clear.
Social Media Today suggests bucketing your content by theme and importance. Try physically drawing a plan as you create a high-level outline. Most people freeze up at this point so it’s important to visualize your website structure!
Download 10 Ways To Improve Your Website
Your website is the window to your business. Its design is crucial to ensuring you do not waste valuable time or advertising spend. Follow these design tips in my easy-to-follow guide to ensure you do not let miss an opportunity to connect with potential clients.
Simple design and text are essential to an effective small business website. An overly complicated website doesn’t convert. Too many page elements lead to website visitor confusion.
So, long story short, uncluttered visuals and text have the most significant impact on your audience. And, while we’re on the subject of simplicity, keeping your color scheme minimal is key, too. Two to three colors is all you need to make an impact.
Be pragmatic in your color selection and fortify the use of white space within your small business website design.
“This is not the time to show off your design acumen, with lots of distracting sounds and lights on the site and every icon known to web-kind,” says Nationwide.
4 – Demonstrate how your product or service is ideal
The idea is to convince your visitor that they do not need to continue looking at other sites; your site has it all, and your product or service is exactly what they need.
Remember: The goal is to show your visitors that they need you. Make your visitors feel like you are addressing them and not just bragging about yourself.
For example, instead of listing testimonials, try describing various situations and how you helped the client. You want the client to recognize him/ herself in the scenarios.
5 – Immediate gratification goes a long way
Give your visitors something they can use immediately. Whether this is a free gift incentive, a fantastic Top 10 List, or downloadable forms, provide every visitor with a takeaway resource.
Remember: Don’t forget to put your name on these documents! Publicising yourself, your site, and your product is vital. Every pdf or downloadable document your visitors print is one more piece of relationship building.
6 – Maintain well-defined calls to action
As a small business, you don’t need to be coy, Roy. Clearly state what you want people to do.
Use phrases like, “Subscribe to our newsletter,” “Book your reservation now” or “Email us for a free quote today.” After you identify your page structure, sketch out your content sections and maintain well-defined CTAs, then layer in conversion opportunities like pop-ups, alert bars, and more! Your lead forms should be prominent and enticing as well.
7 – Make your design responsive
Did you know 90% of small business websites don’t keep the smaller devices’ screen size in mind when creating websites? And around 30% of all website traffic is mobile.
Before publishing anything on the web, always consider desktop and mobile devices. “Having a site that isn’t mobile-optimized can drive away customers, hurt your SEO and look unprofessional,” notes Small Business Trends writer Ann Pilon.
I hope you've found these tips helpful. For more ways to create a winning website. Download my free guide by clicking the button below and get access to my complimentary review of your website.
Carrie Wallis, Author and founder of the "From Strangers 2 Clients to Champions" client attraction system for helping professionals, has been successfully running her own business and finding clients in the online space since 2000. Over the years she has supported countless Life Coaches and Counsellors to build their own practice and find clients and loves nothing more than seeing her clients enjoy the time freedom that comes from having an automated marketing funnel in place. When she is not serving her clients she can be found chilling with her beloved family or out walking in the Australian bush.