It is no good being highly skilled and perfectly qualified for a job if you cannot first secure yourself an interview.
Don't let yourself sabotage your chances of success. Many fear rejection and this can lead to behaviours that will sabotage your career.
One, remarkably common way for this sabotage to occur is through your cover letter. Read on to find two ways to increase your chances of securing an interview:
#1: You Must Send a Cover Letter
I often hear "oh well it's only an agency I'm applying to so I don't need to send a covering letter";
or "the advert doesn't ask for one"
Quite frankly this is bull. A cover letter is a golden opportunity to impress the agency or would-be employer that YOU are the right person for the role and they simply HAVE to interview you.
A cover letter is a MUST, even if the advert does not request one.
Put yourselves in the agency's shoes or the employer's shoes for a minute. How many responses do you think, on average, there are to any job advert? Hundreds if not thousands. Now imagine having to read all those resumes. How are you going to filter out who to invite for an interview?
With so many applications to read there has to be some way to reduce the numbers, and one of the criteria most often used by agencies and companies is whether a cover letter is attached to the application.
Yes, it is that simple - if your application does not have a cover letter you reduce your chances of being invited for an interview by 70%.
OK so now you want to write a cover letter right? What do you put in it?
#2: Use Your Cover Letter to Highlight How You Are The Perfect Person For The Role
The second most common mistake when people do actually write a cover letter is that they write just one or two paragraphs extolling their virtues and what they have done in their career or what they are most proud of.
Now while this may be interesting and possibly even useful it misses the key point of a cover letter.
Put yourself in the shoes of the person reading all those applications again, and ask yourself what they most want to know.
They want to know whether you have what it takes to do the job being advertised. Your cover letter is the first contact you have with the agency or company, it is where you can show them how well you fit the role.
The key to writing an effective cover letter that will get you interviews booked is to focus on how your skills can help the company you are applying to.
Show you have done your research and find out what is important to the company, and what is its mission. then talk about it in your cover letter.
If you want some help crafting a cover letter that grabs the employer's attention and has them clamoring to meet you, click the "Reserve Carrie Now" button on this page to reserve my time and I'll walk you through what you need to do.
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Carrie Wallis, Author and founder of the "From Strangers 2 Clients to Champions" client attraction system for helping professionals, has been successfully running her own business and finding clients in the online space since 2000. Over the years she has supported countless Life Coaches and Counsellors to build their own practice and find clients and loves nothing more than seeing her clients enjoy the time freedom that comes from having an automated marketing funnel in place. When she is not serving her clients she can be found chilling with her beloved family or out walking in the Australian bush.