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What To Say In Your Covering Letter To Increase The Chance of Getting An Interview

Author: Carrie Wallis Oct 2017, Updated Apr 2022

covering letters

It is quite fascinating how common self-sabotage is when it comes to applying for jobs. People fear rejection and this can lead to behaviours that sabotage the chances of getting an interview.

​One of the biggest factors that will hurt your chances of even getting an interview is...

Failing to send a covering letter. 

 I often hear "oh well it's only an agency I'm applying to so I don't need to send a covering letter";

or "the advert doesn't ask for one"

Quite frankly this is bull.

A covering letter is a golden opportunity to impress the agency or would-be employer that YOU are the right person for the role and they simply HAVE to interview you.

A covering letter is a MUST, even if the advert does not request one.

Put yourselves in the agency's shoes or the employer's shoes for a minute. How many responses do you think, on average, there are to any job advert? Hundreds if not thousands. Now imagine having to read all those resumes. How are you going to filter out who to invite for an interview? 

With so many applications to read there has to be some way to reduce the numbers, and one of the criteria most often used by agencies and company's is whether a covering letter is attached to the application. 

Yes, it is that simple - if your application does not have a covering letter you reduce your chances of being invited for an interview by 70%.

OK so now you want to write a covering letter right? What do you put in it? 

The second most common mistake when people do actually write a covering letter is that they write just one or two paragraphs extolling their virtues and what they have done in their career or what they are most proud of.

Now while this may be interesting and possibly even useful it misses the key point of a covering letter.

Put yourself in the shoes of the person reading all those applications again, and ask yourself what do they most want to know? 

They want to know whether you have what it takes to do the job being advertised. Your covering letter is the first contact you have with the agency or company, it is where you can show them how well you fit the role.

The key to writing an effective covering letter that will get you interviews booked is to focus on how your skills can help the company you are applying to.

Show you have done your research and find out what is important to the company, and what is its mission. then talk to it in your covering letter.

If you want some help to craft a covering letter that grabs the employer's attention and has them clamoring to meet you, click the organise button on this page to reserve my time and I'll walk you through what you need to do.

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About The Author

Carrie Wallis, Author and founder of the "From Strangers 2 Clients to Champions" client attraction system for helping professionals, has been successfully running her own business and finding clients in the online space since 2000. Over the years she has supported countless Life Coaches and Counsellors to build their own practice and find clients and loves nothing more than seeing her clients enjoy the time freedom that comes from having an automated marketing funnel in place. When she is not serving her clients she can be found chilling with her beloved family or out walking in the Australian bush.