Launch a quiz that generates up to 50 buyer-qualified leads in 30 days.
Not freebie hunters. Not tyre-kickers. People who are actually ready to buy.
If you are tired of building a list full of people who love your free things and disappear the moment it is time to invest, this 30-day challenge was built for you.
Show me how it works↓No funnels to overbuild. No content marathons. Just what to do each day to get your quiz done.
Why most lead magnets fail, and why quizzes do not
Traditional lead magnets attract one type of person exceptionally well: people who want free information.
That is why so many lists grow while sales do not.
The problem is not your offer. It is that your lead magnet does not filter for intent. It collects an email address and tells you nothing about whether this person has a problem they are ready to solve.
A quiz, designed correctly, does not just attract attention. It reveals intention.
That is what this challenge fixes.
The Buyer-Intent Quiz Trigger System™
Inside the challenge you implement the system that turns a quiz into a buyer-qualification mechanism, not just another list-builder.
Design a quiz that separates buyers from browsers
Using intent-based questions that reveal readiness, without pressure and without manipulation. People tell you where they are because you asked well, not because you pushed.
Map quiz outcomes to your paid offers
So people self-qualify before you ever speak to them. Each result type points towards a real next step in your work rather than an abstract personality profile.
Set up simple delivery and follow-up
So your quiz naturally creates sales conversations instead of dead ends. The person ready to book gets one message; the person who needs time gets another.
This is not about clever copy. It is about asking the right questions, in the right order, for the right reason.
You can have a thousand leads. If none of them buy, you have nothing.
The quality of your leads determines the quality of your business. A handful of people who are genuinely ready is worth more than a list full of people who were never going to say yes, and a quiz is how you tell the difference.
What you get
For 30 days you receive one daily email with a clear prompt, a tight constraint and a simple execution rule. So you build and launch, instead of overthinking, rewriting and second-guessing. Each step is scoped to fit alongside real life and client work.
By the end you will not just understand quizzes. You will have one, live and qualifying leads.
Exactly what you build in 30 days
- How to identify the buying signals in your market
- The three types of leads, and why you only want one of them
- Crafting your quiz concept using the Buyer-Intent Framework
- Writing questions that reveal intent, not just interest
- Building your quiz questions using intent-based triggers
- Creating result types that align with your offers
- Setting up scoring logic that filters buyers from browsers
- Writing result pages that lead to sales, not just insights
- Choosing the right quiz platform and setting it up fast
- Designing result pages that convert
- Integrating your email and CRM systems
- Setting up your automated follow-up sequence
You never get stuck. Thirty days of email support and accountability, every step of the way, to make sure your quiz actually gets done.
What changes once your quiz is live
You have not started marketing harder. You have put a different door on the front of your business, and it does the sorting you have been doing by hand.
The people who reach your calendar have changed. The quiz filters out anyone who only ever wanted the free thing, so the discovery calls you do take are with people who have already told you they have the problem and are ready to spend money solving it. That is the whole difference, and it shows up in your close rate rather than your lead count.
You walk into every call already knowing. Their answers told you what they are struggling with, what they have tried and how ready they are, so you open the conversation somewhere useful instead of spending the first twenty minutes finding out.
And if you ever run ads, they work harder for the same money, because you are paying to reach people your quiz can sort rather than paying for anyone who happens to click.
Who this is for
Honest on both counts, so you can decide before you join.
This is for you if…
- You are a coach, counsellor, healer or helping professional
- You sell expertise, transformation or support
- You want fewer leads, but better ones
- You are ready to stop convincing people to buy
It is not for you if…
- You want a viral quiz built for shares and entertainment
- You want a personality test optimised for engagement
- You want list volume for the sake of list volume
- You are not willing to do 20 to 30 minutes a day for 30 days
If you want to stop convincing people to buy and start attracting people who are already ready, you are in the right place.
Meet your guide
About your guide
Carrie Wallis
I am a bestselling author, international speaker and the creator of the From Strangers to Clients respectful marketing system. For years I have helped coaches, counsellors and healers attract clients they genuinely love working with.
But this work did not begin as a strategy. It began out of necessity.
When I found myself widowed at a young age, with two small children, no inheritance, a mortgage and little more than a hobby business, I needed profit fast. Through conversations with my mentor, one truth became clear. The key was not more visibility. It was attracting people who were already ready to buy, and stopping the habit of giving everything away for free.
Over time I refined that insight into a system. For the past five years, quizzes have been my gateway offer: the lead gift I use to invite people into my world while pre-qualifying them at the same time.
I do not just teach this. My own quiz generated $15,000. That is my result, from my business, and it is the same system you build inside the challenge.
What makes this challenge different
This is not about viral quizzes, personality tests, or engagement for its own sake. It is about building a qualification filter, one that respects your audience and your time.
You will learn the exact types of questions that surface buying intent, how to discourage freebie-seekers without repelling real buyers, and how to position your quiz as a gift rather than a gimmick.
The investment
Thirty days of guided implementation that can change the quality of every lead entering your business.
The 30-Day Quiz Builder Challenge™
Full programme value: $497
AUD
One payment · instant access · start today
- 30 daily emails: one prompt, one constraint, one execution rule each day
- The Buyer-Intent Framework for your quiz concept
- Intent-based question design and scoring logic
- Result pages mapped to your paid offers
- Platform setup, email and CRM integration
- Your automated, segmented follow-up sequence
- 30 days of email support and accountability
- The full 30-day money-back guarantee
Secure checkout. Instant access on payment. Full 30-day money-back guarantee, no conditions and no explanation required.
Checkout not opening? Open the secure checkout page instead.
If one buyer-qualified lead becomes a client, the challenge has already paid for itself many times over. You know your own numbers better than I do.
A full 30 days, and I mean it personally
If this is not for you, email me any time in the first 30 days. You do not need to explain yourself or prove you did the work.
I will refund your $47 in full. No argument, no delay, no hard feelings.
A guarantee that comes with conditions is not really a guarantee. This one is.
Frequently asked questions
When does it start?
The moment you join. There are no cohort dates and nothing to wait for.
How much time does it take each day?
Twenty to thirty minutes on most days. Setup week takes longer if the tools are new to you.
I am not technical. Will I manage it?
Yes, and I say that as someone who has watched a lot of people worry about this. Setup week is written for people who are not technical, and the daily prompt tells you which button to press and why. If you can write an email and find your way around a website, you have everything this needs.
Do I need a big list?
No. A quiz filters the audience you already have, and a small list of people who are ready is worth more than a large one full of people who are not.
What if I fall behind?
Pick up where you left off. The challenge does not expire, and each day builds on the last, so pause and resume rather than skipping ahead.
What is the guarantee?
A full 30 days from the date of purchase. If it is not for you, email me and I will refund your $47 in full. No conditions, no explanation required. I honour it personally.
Ready to attract clients who are already ready?
If you are done chasing, convincing and nurturing people who were never going to buy, and you want a calmer, more respectful way to bring the right people into your world, this challenge was built for you.
$47 AUD · instant access · 30-day money-back guarantee
Questions first? Email carrie@enlightenusolutions.com