For counsellors, coaches, healers and consultants

What if the marketing you’ve been dreading simply isn’t yours?

There are five distinct marketing personalities, and when you know yours, you stop wasting time on approaches that were never going to work for you. Your personalised report will tell you exactly which one you are.

Does this sound familiar?

Someone tells you that reels are the thing right now. So you try it. You film yourself, cringe through the editing, post it, and feel relieved when it’s done. Then you never do it again.

Or maybe it’s the daily posting. Or the podcast. Or the blog you started with great intentions and abandoned somewhere around week three.

You’ve been told what works. You’ve even tried it. But it never quite sticks, does it?

So you push yourself through the marketing you dread, then stop. Then feel guilty for stopping. Then wonder if the problem is you.

Maybe you’ve even said it out loud: “I’m just not good at marketing.”

But what if that’s not it at all? What if the approach was never right for you in the first place?

Most marketing advice is written for everyone, which means it’s really written for no one in particular. What energises one practitioner completely drains the next. And when the approach doesn’t fit, it’s very easy to mistake the mismatch for a personal failing.

Sound like any of these?

The Reel You Never Finished. You gave it a go. But dancing or pointing at words on a screen felt so far from who you are that you couldn’t bring yourself to keep going. The ring light is still in the box.

The Posting Schedule That Lasted a Fortnight. You mapped it all out, showed up every day for two weeks, and then life happened. Or inspiration didn’t. And the whole thing collapsed.

The Blog With Three Posts. The first one felt great. The second took twice as long. The third is still sitting in your drafts, waiting for a day when you feel like finishing it.

The Strategy That Worked for Someone Else. A colleague swears by it. Her clients find her through it constantly. For you, it produces nothing but exhaustion and the nagging feeling you’re doing it wrong.

The real reason it isn’t working

Marketing advice tends to be one-size-fits-all. But you are not one-size-fits-all.

The way you think, the way you communicate, the way you make decisions... these things are specific to you. And they have everything to do with which marketing approaches will feel natural and which will feel like pulling teeth.

When the approach fits, marketing takes less time. It takes less energy. And you actually do it, because you’re not fighting yourself every step of the way.

When it doesn’t fit, you procrastinate. You do it badly, or not at all. And you conclude the problem is you. It isn’t.

A marketing approach matched to your personality means you stop wasting effort on things that will never suit you, and you put that energy into the things that will.

A marketing approach that suits your personality saves you time, saves you energy, and means you’ll actually take action instead of putting it off.

And there’s something else worth knowing

Your clients have marketing personalities too.

An illustration of an eye, an ear and a hand above an open notebook: the different ways people take in information

The way someone takes in information, the way they weigh up a decision, the way they need to be nurtured before they’re ready to say yes... these things vary from person to person. And understanding them changes how you show up for the people you most want to reach.

When you know your own marketing personality, you also start to recognise the patterns in others. You’ll understand why some people need to read everything before they book, while others decide almost on feeling. You’ll know how to communicate in ways that actually land, for the clients who are the right fit for you.

Five marketing personalities. Which one are you?

There are five distinct marketing personalities, and each one has a natural way of connecting, communicating and building trust with clients. Yours is already in there. The assessment simply draws it out.

The Architect: an illustrated woman pointing out a path on a map

The Architect

Works out where to go and how to get there, before anyone else has looked at a map.

The Narrator: an illustrated woman writing, with pages turning into birds

The Narrator

Can make people feel something just by choosing the right words in the right order.

Three more personalities are waiting in your report. Which one are you?

Introducing

The Marketing Personality Assessment

The Marketing Personality Report: a fan of sample report pages, with The Architect on the cover

The Marketing Personality Assessment is a thoughtfully designed online assessment that reveals your marketing personality and gives you a clear, personalised strategy for what to do with it.

It goes much deeper than a quick quiz. I personally review every answer you give, which is exactly why your report will be specific to you, and exactly why it’s worth the twenty minutes it takes.

How it works

1

Answer the assessment

Forty-four questions in three parts, covering the marketing you’re drawn to, how you think and decide, and seven questions in your own words. Set aside about twenty minutes somewhere quiet.

2

I review your answers

I personally review every answer you give. This is what makes your report specific to you.

3

Your report arrives within three business days

You’ll receive a beautifully designed, illustrated PDF of around twenty pages, personalised to your answers.

4

Put it to work

Use your report to stop doing the marketing that drains you, focus your energy on the approaches that suit you, and understand your clients in a whole new way.

This isn’t a fluff quiz

This is an in-depth assessment of the marketing strategies that will work for your personality.

The questions in the assessment are deliberately designed to make you think. Some will have you pausing for a moment. A few might surprise you. That’s entirely intentional, and it’s what makes your report so specific to what’s actually true for you, rather than what you think you should say.

A picture question from the assessment: five illustrated answers to click, from writing to talking on camera

The assessment is in depth, and it takes around twenty minutes. If you don’t feel like writing your answers, you can talk instead of typing if that’s easier for you.

Your progress saves as you go, so if you need to step away and come back, you can. Take it in a quiet moment when you can actually think, and you’ll get far more from your report because of it.

What your report shows you

An illustrated map with a dotted path to a flag on a hill, a compass and a pencil
1

Your marketing personality

You’ll find out which of the five marketing personalities you are, explained in a way that will probably have you nodding and thinking “yes, that’s exactly it.”

2

Your chart

A visual breakdown of how your answers scored across the assessment, so you can see the full picture of where you landed, not just a label.

3

How you think, decide and work

Area by area, your report covers the specific ways you process information, make decisions and get things done, with practical pointers you can actually use.

4

Your marketing strategy

A clear picture of the marketing approaches that suit your personality best, and the ones to stop leading with, so you can focus your energy where it will actually pay off.

5

The programmes that suit you, in order

Not every programme or format will suit every personality. Your report shows you which ones are the right fit for you, ranked so you know where to start.

6

Your next steps

A clear, personalised direction for what to do now, so you leave the assessment with a plan rather than a pile of interesting information and no idea what to do with it.

What changes when you know your marketing personality

In their words

“It was a brilliant idea. My results matched my personality exactly, and I’ve saved countless frustrating hours knowing where to put my focus.”

Phillip H.

“My personality was a little surprising. But when I saw the marketing strategies suggested for it, they were exciting.”

Helle B.

“My personality analysis was exactly right. It’s a relief to know I don’t have to try to do everything or be everywhere online, which is what’s been holding me back. I wasn’t doing anything. Now I can.”

Brenda M.

Who’s behind this

Carrie Wallis

Carrie Wallis

Author of From Strangers to Clients

I’m Carrie Wallis, author of the bestseller From Strangers to Clients and founder of Confident Prosperity. I help counsellors, coaches, healers and consultants market their work without feeling like they’re selling themselves out.

I’m a professional counsellor, a master coach and a certified copywriter, so I understand both sides: how people think and decide, and how marketing works.

Is this for you?

It’s for you if

  • You’re a counsellor, coach, healer or consultant who wins clients on trust.
  • You’ve tried marketing approaches that were recommended to you and they simply didn’t stick.
  • You’re willing to set aside twenty minutes to think carefully about your answers, because that’s what makes your report worth having.
  • You want a clear, personalised strategy rather than more generic advice about what everyone else is doing.
  • You’re ready to stop forcing things and find an approach that actually fits.

It’s probably not for you if

  • You’re looking for a quick, fun quiz with an instant result. The assessment is designed to go deeper than that.
  • You want someone to do your marketing for you. The report gives you a strategy and direction. The doing is yours.
  • You’re not willing to spend twenty minutes thinking carefully about your answers. The depth of your report depends on the depth of your answers.
  • You’re already a Confident Prosperity Platinum member. The full assessment is included in your membership.

Questions people ask before they start

How long does it take?

About twenty minutes. The assessment has forty-four questions in three parts, including seven questions you answer in your own words (and you can talk instead of typing for those if that’s easier). Set aside a quiet stretch of time where you can actually think, and you’ll get far more from your report because of it.

Can I stop and come back to it?

Yes. Your progress saves as you go, on the device you’re using. So if you need to pause and come back later, you can pick up right where you left off.

Do I have to type long answers?

Not at all. For the written questions, you can talk instead of typing if that’s easier. You’re not writing an essay, just answering in whatever way feels natural to you.

When will I get my report?

Within three business days of completing the assessment. I personally review every answer before your report is written, which is what makes it specific to you rather than a generic result.

I’m a Confident Prosperity Gold member. Is there a member price?

Yes. Gold members pay $197 AUD. Your member code is in your Confident Prosperity member emails; enter it at checkout and the price updates automatically.

What if I decide to join Confident Prosperity Platinum?

If you join Confident Prosperity Platinum within six weeks of purchasing the assessment, your $297 is credited off your first Platinum payment. The full assessment is part of Platinum, so it makes sense that your investment comes with you.

Is there a right or wrong answer?

No. The assessment is designed to draw out what’s actually true for you, not what you think you should say. The more you answer as you really are, the more specific and useful your report will be. There’s nothing to pass or fail here.

Find out which marketing personality you are

Your Marketing Personality Report: sample pages

What you get

  • The 44-question online assessment
  • My personal review of every answer you give
  • Your personalised PDF report, around 20 beautifully designed pages with illustrations
  • Your marketing personality and full scoring chart
  • Your personalised marketing strategy and next steps
  • Delivered to your inbox within 3 business days

$297 AUDone payment

Confident Prosperity Gold member? Use the member code from your member emails and you pay $197.

Woohoo! I’m so excited for you to find out which one you are.

Somewhere in those five personalities is the one that explains why certain things have always come naturally to you, and why others have felt like you’re trying to write with your non-dominant hand. Your report will show you which it is, and what to do with that knowledge.

The marketing that suits you is out there. It’s just been waiting for you to know where to look.