For coaches, counsellors and practitioners setting up
(or simplifying) the tech behind their business
The Ultimate Guide to Marketing Resources
The core tools you actually need, and nothing you don't
Drowning in software options, unsure which ones you actually need?
Whether you are just starting out or established and looking to simplify, the sheer number of tools it takes to run a business online can be overwhelming. Every salesperson insists their bells and whistles are essential. Most of them are not.
Technology does not have to be complicated. The key is knowing which function you need, then choosing tools that deliver it.
In this free guide I have pulled together the core software you need to run your practice online, with honest recommendations for each, and a cost-effective all-in-one option that covers nearly all of it.
Instant access · no cost
Inside your free guide, you'll discover
The core software your practice actually needs
- Website and landing pages, email automation, booking, courses, community and video, mapped simply
- Which "essential" features you can safely ignore, so you stop paying for functionality you never use
Honest recommendations, personally tested
- My pick of tools for each job, with the real pros and cons of each
- A cost-effective all-in-one solution that removes the headache of stitching software together
The perspective behind the picks
- Drawn from over 20 years running a business online, and years as an IT specialist before that
A quick, honest note: some of the recommendations in the guide are affiliate links, so I may receive a small reward if you buy through them. I never recommend a tool unless I have personally tried, tested or used it and know it is fit for purpose.
This guide is perfect for you if
- You are setting up your practice online and want to buy the right tools once, not three times
- You already have a patchwork of software and want to simplify and save money
- You are not especially "techy" and want a clear, trustworthy shortlist, not more research
Instant access · no cost
Here's what some of my clients have to say
Carrie has a savvy, savvy business mind. Her systems are proven and profitable.
Renee NorcrossExecutive Coach
I had no clients and no idea about marketing. Now I enjoy a full calendar.
Cindy ForbesImage Consultant
Carrie presents information in an easy-to-understand way, so that it becomes easy to believe you can do it.
Tatjana DomazetCounsellor