This workshop was by far the best training on client attraction I have ever attended. The structure of the training was excellent, information easy to understand, practical tips priceless.
Start-Up Academy: marketing training for new coaches, healers and counsellors who want their first clients
If you’re done watching less qualified practitioners pass you by, this is for you...
By the end of the programme, you’ll have:
This workshop was by far the best training on client attraction I have ever attended. The structure of the training was excellent, information easy to understand, practical tips priceless.
Most programmes dump information on you...
Then leave you staring at a blank screen wondering:
“Okay but... what do I actually SAY to my market?”
Not here.
Inside Start-Up Academy, you’ll get a written report, researched and shaped by me, that profiles your specific audience in depth.
Their pain. What they’re afraid of. The emotional language that resonates with them. The words they use when they’re ready to invest. Their top objections.
No more guessing what to say.
No more generic “help people live their best life” messaging.
Just clear, grounded messaging that makes your ideal clients think: “She’s talking directly to me.”
Just starting out, trying to get established as a counsellor, coach, healer or course creator?
Confused or overwhelmed, not sure what to do first?
Already established but struggling to attract a steady stream of new clients?
Watching less qualified coaches sail past you while you’re stuck in analysis paralysis?
Avoiding social gatherings because you dread the “how’s business?” questions?
Lying awake at 1AM wondering if you should just go back to corporate?
If this is you, let’s get you started, or re-started, the right way.
Know the core elements you must get right from the beginning.
Present yourself to your market in a way that clearly shows your point of difference, why they should work with you, and feels comfortable for you.
Get your messaging right to find, attract and enrol people as excited to work with you as you are with them.
An essential ingredient for any successful small business or private practice is clients.
Obvious, right?
Yet even experienced counsellors and coaches struggle in the crowded online space to attract the clients they want to work with.
Much of this struggle comes back to unclear messaging and a lack of differentiation from every other practitioner out there.
To thrive, you need to regularly attract new clients...
Yet the online world can seem a mysterious and sometimes daunting place.
Concerns over data protection and client privacy, not to mention the numerous scams that exist, can put even the most seasoned professional off marketing their services online.
Start-Up Academy makes sure you get started the right way, so you avoid costly mistakes and time-consuming backtracking.
You’ll recognise what’s unique about you, and see how to present that to your audience in a way that’s appealing and draws people towards you.
Because most practitioners are doing what I call “hope marketing.”
Throwing spaghetti at the wall and hoping something sticks.
Maybe this is you:
Sound familiar?
Hope marketing is doomed to fail because it doesn’t recognise your uniqueness.
It’s where you try a little bit of everything, with no coherent strategy.
Your marketing stays unfocused and draining, and it can quickly lead to frustration and burnout.
I used to be a hope marketer.
When I started my business back in 2000, I hated the idea of selling myself.
Thought marketing and sales were sleazy, dirty words.
I had no idea what I was doing, and as a result my results were hit and miss.
I’d enrol a few clients, then go for months with no one new.
The few clients I did manage to sign were great, but I never fully understood what had led to those enrolments.
As a result, it was hard to repeat those successes.
I felt I was always starting from scratch.
It was exhausting and costly.
Is this where you’re at?
Things changed for me when, sadly, my husband died of cancer.
I found myself alone, with no inheritance, little more than a hobby income and two young children to support.
I had to turn things around fast, or face going back to the corporate world. Something I’d vowed I’d never do, with its long hours and glass ceilings.
So I got to work.
I studied successful marketers, took courses, and made a focused effort to test a wide range of strategies in a structured and coordinated way, keeping what worked and discarding what didn’t.
I also spent time researching the psychology of selling to understand exactly what makes people say “yes.”
I stepped back and looked at the foundations of my business, clarified my messaging, defined what was different about my service, and got really clear on who I serve.
Along the way, I’d trained as a coach and was asked to train others for the coaching company.
That’s when I first noticed that coaching programmes don’t teach people how to build a business. So I began helping students set up their practices.
Later, after my husband died, I trained as a counsellor specialising in grief. The same thing happened: I was asked to become a trainer and assessor for the Diploma of Counselling, and I’ve since mentored AIPC students who’ve gone on to work with me privately as I’ve helped them establish their own practices.
What I kept seeing, across coaching and counselling, was the same gap: brilliant practitioners who had no idea how to find clients.
Within just six months, I’d signed twenty new clients, each paying a premium rate.
And I was generating over 100 new engaged enquiries every week.
This meant I knew exactly where my next clients were coming from.
It freed up my time to spend with the clients I was now enjoying working with, and, most importantly, gave me time to support my children through their grief at the loss of their dad, and to grieve myself.
The process I developed through all of that is what forms the basis of my “From Strangers to Clients” client attraction system.
It’s a simple system, easy to repeat, with much of it able to be automated.
The first step in moving strangers to clients is making sure you have solid foundations: clarity in your messaging and a strategy that fits who you are.
Many believe, falsely, that to be successful you need to be like everyone else.
Trust me, this couldn’t be further from the truth.
When you show your authentic self in a way that feels comfortable, people start asking to work with you.
No longer do you need to throw it out there and hope for the best.
You’re able to relax and enjoy the security that comes when you know where your next client is coming from.
A key part of my system is finding your unique voice and creating a marketing strategy that draws on your “pot of gold” strengths, so you enjoy the process and find it easy to repeat.
What’s a “pot of gold” strength?
These are capabilities and strengths you may not even realise you have, and yet when they’re utilised, work feels natural and fun.
Combined with a clear flow from first contact through to enrolment, this is what makes the system sustainable.
Sustainability is key.
You’re in business for the long haul, right?
You don’t want a system that creates dependency on anyone else.
You want to know what to do and how to do it in a way that’s easy to implement and easy to replicate.
I know I’ve done my job when you no longer need me.
In today’s sophisticated digital world, people expect much more than a constant barrage of “buy from me” messages or spammy social media posts.
Crafting your marketing message so it resonates with exactly the people you want to attract is fundamental to success online.
Creating a connection that’s ethical and focused on building trust is next.
Nurturing that relationship through to enrolment is the final piece of the puzzle.
“From Strangers to Clients” gives you the formula and the proven steps to implement these keys in a way that becomes second nature.
You save time and money.
You spend more of your time doing what you got into business for in the first place: serving your clients and making a difference.
You get to enjoy more time with your family and the people you love, free from the constant worry of where your next client is coming from.
When I first started working with Carrie, I was enthusiastic and knew I wanted to change people’s lives for the better but was pretty clueless about how to find clients to help in the first place, especially as I had a limited advertising budget.
I was stuck in ‘hope marketing’, posting randomly on social media, avoiding networking events because I dreaded the ‘how’s business?' question, and secretly wondering if I’d made a huge mistake leaving corporate.
Through applying this system I now have all the clients I want, and am confident in how to attract more whenever I need to.
I couldn’t have done it without Carrie and would highly recommend her system to anybody wanting to make a success out of their small business.
This action-oriented programme combines education with implementation.
You’ll crystallise what makes you different from other practitioners.
You’ll set yourself up for success in a way that’s sustainable and gives your business longevity.
You’ll be clear on the value you offer and know with certainty how to convey that to your audience.
The programme is structured so that you create as you go, applying each step through simple actions built into each section.
Many programmes tell you what to do, then abandon you, leaving you on your own to figure out how to implement.
This programme is different.
You implement what you learn, with options for live support, and you’re never left wondering what comes next.
And every week, an email from me lands in your inbox to keep you motivated and moving forward.
Inside the programme, you’ll find clear, easy-to-apply steps that will:
Once you’ve built your marketing foundations, the time you spend on marketing will significantly reduce, leaving you free to do more of what you love.
Your marketing will:
This isn’t a quick-fix solution.
This is a proven system that will take time to tailor and implement.
You will need to put the work in to see results.
But once you’ve created the foundations, “From Strangers to Clients” gives you a solid and unique way to attract people who are as excited to work with you as you are with them, for as long as you want.
This is a practical, action-focused programme divided into four modules, where you will...
To attract the people you love to work with, you first need to be clear on who they are.
Most marketing programmes stop at basic demographics: age, gender, location.
That’s not enough.
In the crowded online world, you need messaging that cuts through the noise and speaks directly to your ideal client’s deepest concerns.
That’s why you’ll receive The Blueprint to Your Client’s World: a written report, shaped by me, that maps your specific audience’s pain, their fears, the emotional language that resonates with them, the words they use when they’re ready to invest, and their top objections.
No more guessing. No more generic messaging.
The better you know your audience, the easier it is to create compelling offers.
Your success in attracting clients is largely determined by the clarity of your message.
You need a marketing message that shows the value you bring and why people should work with you.
A core part of that message is a well-defined business model, so your clients understand where they are in the process of change and what their next steps with you look like.
In this module, you’ll use the insights from Module 1 to:
Your brand defines how you show up and are seen by the world.
You need consistency to be instantly recognisable.
You’ll learn the psychology behind the choices you make as you define your business persona and brand.
Chances are your funds are limited, and you want technology that’s cost-effective and doesn’t waste money on things you’ll never use.
In this module, you’ll understand exactly what technology you need to run your business efficiently, with simple options that are easy to use and won’t break the bank.
(As a former Head of IT, I know what’s worth paying for and what isn’t.)
You’ll discover the critical pages every practitioner’s website needs, and use the templates to build yours.
If you’re on the Plus option, Sage, my own AI agent, is available to help you write your website and marketing copy in your own voice.
As the saying goes: if you fail to plan, you plan to fail.
To close out the programme, you’ll have a clear plan for attracting clients in the next 90 days.
No more wondering “what do I do next?”
No more paralysis from too many options.
Just a clear, actionable roadmap tailored to your business, your strengths and your market.
Throughout every module you’ll have templates, worksheets and checklists that speed up the creation process and make it simple and doable.
With step-by-step demonstrations and how-to guides, you’ll never be left wondering what to do next.
Start-Up Academy is for counsellors, coaches, healers and course creators who are:
Carrie delights in under-promising and over-delivering. As I write this, I have just been listening to her follow-up to one of her online programs that were jam-packed with value, easy to do exercises, and great videos that clearly showed me what to do to engage with my audience.
I already felt that I had what it takes to be a good coach but I knew that there was more to it than just the coaching skills. I realised that I needed to learn how to run a business and to understand how to market and sell myself if I was to achieve my dream.
Working with Carrie has not only allowed me to develop the skills that I needed in marketing and sales, along with the confidence to use them.
Amazing content Carrie, very helpful. I’ve read and thought about my ideal client before but never this deeply and never appreciating why it’s so vital. I can see why now. Your offline strategies, brilliant. Absolute nuggets here. I’ve had so many wasted opportunities simply from not having this valuable wisdom, but all good, because I can go forward differently.
Look...
Based on the value alone, I could charge $1,335 for Start-Up Academy.
| The Blueprint to Your Client’s World, your written audience report | $147 |
| Deep-dive templates to understand your best-fit clients and craft messaging that resonates | $297 |
| Unique positioning frameworks to set yourself apart | $197 |
| Brand building guide for your niche, with the critical pages your website needs | $297 |
| 90-day profit roadmap with clear action steps | $397 |
| Total value | $1,335 |
Plus lifetime access to the programme, so as it grows and updates, you stay current.
But here’s the thing...
I remember what it’s like starting out.
Limited funds. Unlimited self-doubt. Checking your bank account before buying groceries.
So I’m not charging you $1,335.
Not even close.
You have two ways to join:
$397 AUDone payment, self-paced
$497 AUDone payment, with 4 weeks of live coaching and Sage
If you join Confident Prosperity Gold or Platinum within six weeks of purchasing, what you paid for Start-Up Academy comes off your first payment.
You might be thinking: “This sounds great, but I need more than videos and worksheets.”
I get it.
Some people thrive with a self-paced programme.
Others need accountability, live feedback and a community pushing them forward.
That’s exactly why I created Marketing Labs.
Every week, you bring your actual work: your message, your emails, your website pages, your plan.
You get individual feedback from me on your specific situation.
You’re supported by a community of other practitioners on the same path.
And because Marketing Labs is limited to ten practitioners at a time, everyone gets proper attention.
This is live, focused coaching on the things that are actually blocking you.
If you complete Start-Up Academy, show up to Marketing Labs, implement what I teach you, and you still feel stuck or unclear about your next steps...
I’ll get on a one-to-one call with you at no charge.
To find what’s blocking you and help you move forward.
That’s how confident I am that this works.
If building your own website isn’t where you want to spend your energy, I can do it for you.
My Get Found website service means your site is built and published for you, with search and AI-search optimisation built in, conversion copy written in your voice, a free gift set up on your list, analytics installed and hosting included. No code for you to touch.
It includes three months of Know What’s Working reporting: a plain-English report each month covering where your visitors came from (search, social, referrals, direct), which pages they visited and how long they stayed, what’s working in your marketing based on real traffic, any problems I’ve spotted (a broken link, a tracking issue, a page not loading), and the two or three most useful things to focus on next.
Because I built the site, I fix the small things as part of it.
So you always know what your website is doing for you, without having to read a spreadsheet of numbers.
I know investing in yourself feels scary when funds are tight.
Trust me, I’ve been there.
Single mum. Two kids. No inheritance. Hobby income.
I remember checking my bank account before buying groceries.
But here’s the thing...
The fastest way out of that situation isn’t cutting expenses.
It’s investing in the one thing that changes everything: your ability to attract clients.
Because when you can consistently attract clients, everything else gets easier.
The financial pressure eases.
And you finally get to do the work you were meant to do.
But what’s the cost of not figuring this out?
Another six months of struggle?
Another year of “almosts“?
Going back to corporate?
That’s the real cost.
P.S. Still on the fence? Email me at carrie@enlightenusolutions.com and tell me what’s holding you back. I read every email, and I’m happy to answer your questions before you decide.
Start-Up Academy is entirely self-paced and delivered online. You work through four modules, fitted around your clients, with templates, worksheets and step-by-step guides throughout.
If you’re on the Plus option, you also have 4 weeks of live Marketing Labs sessions with me.
After you enrol, you’ll complete a 10 to 15 minute questionnaire about your audience and your practice. I read every response, then produce a written report covering your audience’s pain, what they’re afraid of, the emotional language that resonates with them, the words they use when they’re ready to invest, and their top objections.
I read, cut and shape every report myself. It arrives within 7 to 10 business days.
The Blueprint is also available separately for $147.
Both options give you lifetime access to the full programme and The Blueprint to Your Client’s World report. Plus adds 4 weeks of Marketing Labs, where you bring your actual work each week and receive individual feedback from me in a live group limited to ten practitioners.
It also includes access to Sage, my own AI agent, to help you write your website and marketing copy in your own voice.
If you join Confident Prosperity Gold or Platinum within six weeks of purchasing Start-Up Academy, what you paid comes off your first payment. It’s a straightforward credit, no conditions beyond the six-week window.
Not at all. The programme is designed for practitioners, not developers.
As a former Head of IT, I know which technology is worth using and which isn’t, and I’ll point you to simple, cost-effective options that are easy to set up. If you’d rather not build your own website at all, my Get Found service does it for you.
Yes, if you’re finding it hard to attract a consistent stream of the right clients. Start-Up Academy is built around foundations: clear messaging, defined positioning and a strategy built for your niche and audience.
Many established practitioners find they skipped these steps early on, and that’s what’s making growth feel harder than it should.