Free guide for counsellors, coaches, energy healers and consultants

The Ultimate Client Magnet Template

A free guide to attracting clients who are ready to work with you

You're good at what you do. You know it. Your clients know it.

But getting in front of the right people, the ones who genuinely need what you offer, can feel like the part nobody handed you a method for.

So when someone tells you that you need a "lead magnet", it can feel like advice from a different world entirely.

Here's what that term actually means.

A lead magnet is a free, useful resource you give to potential clients so they can experience how you think and begin to trust you, before they've spent a cent. It's an act of generosity, not a sales tactic. For this reason I prefer to call it a lead gift.

This free template shows you how to create one that genuinely works for a practice like yours.

Instant access · no cost


Inside your free Client Magnet Template, you'll discover

How to choose what to create

  • Who it is for, and how to narrow it without feeling like you are turning people away
  • What your people are actually struggling with, and how to find it in their own words

What makes one actually work

  • The five tests it has to pass before you write a word
  • Which shape to use, with examples from real practices, and why shorter almost always wins

How to get it into the right hands

  • Your landing page, the web page that presents your free resource and invites people to receive it
  • Your thank-you page, the page they see the moment they've signed up, and the one mistake that loses people right at that point
  • What to say in the first few emails, which is the part almost everybody skips
  • Plus the fill-in-the-blank template, so you finish with yours written rather than planned
The Ultimate Client Magnet Template on a laptop

A desk by a window with a half-written document, an open notebook and sticky notes

Is this for you?

Instant access · no cost


Your free template is waiting

If you'd like a practical, straightforward way to attract potential clients who are already looking for someone like you, this is a good place to start.

Enter your name and email address and I'll send it to you straight away.


What others say about working with Carrie

Renee Norcross
Carrie has strategies that are proven. She is a savvy businesswoman who genuinely cares about your success.

Renee NorcrossExecutive Coach

Marie Cosgrove
Within 3 months, starting from scratch following Carrie's system, I'd signed my first client and now have a steady stream.

Marie CosgroveLife Coach

Tatjana Domazet
Carrie presents information in an easy-to-understand way, so that it becomes easy to believe you can do it.

Tatjana DomazetCounsellor