From Strangers to Clients

Attention Coaches, Counsellors, Therapists, Healers, Consultants...

List Building Success

Create a List of Buyers For Your Service

A practical program where you will get your marketing done

By the end of the program you will have Created Your Irresistible Gift that Attracts Your Ideal Clients Into Your World

"This program was by far the best training on client attraction I have ever attended. The structure of the training was excellent, information easy to understand, practical tips priceless and Carrie's availability/ accessibility during the course was invaluable."

~Tatajana D Counsellor

Are you just starting out, trying to get established as a counsellor or coach?
Are you confused or overwhelmed with your marketing, not sure what to do first?
Maybe you're already established but struggling to attract a steady stream of new clients?

If this is you, get started the right way.

Join my "From Strangers to Clients" growth community dedicated to supporting professional helpers & educators: Coaches, Counsellors, Course Creators, Consultants, set their business up for success & longevity.

Get your messaging right to find, attract & enrol people as excited to work with you as you are with them.

Why get clients online?

An essential ingredient for any successful small business or private practice is clients. Obvious, huh?

Yet even experienced Counsellors & Coaches struggle in the crowded online space to attract the clients they want to work with.

Doctor's referrals and EAP schemes for Counsellors only go so far to fill your practice.

To thrive, it is vital to regularly attract new clients, yet the online world can seem a mysterious and sometimes scary place.

Concerns over data protection and client privacy, not to mention the numerous scams that exist can put even the most hardened professional off marketing their services online.

This practical program not only shows what you need to do to attract your ideal clients in an authentic and ethical manner; but also helps you action the necessary steps so that you leave with a secure path in place that leads potential clients right to your practice door.

many solo business owners struggle to attract clients

The sad truth is that many professionals get caught up in a vicious cycle struggling to attract new clients. Working in an unstructured, unfocused way using 'hit & miss' marketing tactics, not showing their audience what is special and unique about them is doomed to failure.

And, the more they struggle the more desperate they become, which actually pushes potential clients and customers running for the hills.

Much of their time is spent trying to market their services and find new clients. Their energy is drained so that the few clients they do have do not stay because they are not receiving their best service.

It's very easy to waste a ton of money on tactics that are not working, and yet they wallow in the false belief that they need to spend more money, eternally hoping that "it'll be better next time"

Any of this sound familiar?

Why is marketing such a struggle for so many?

The problem is that those who find marketing hard-going are using what Jeff Walker termed "hope marketing".

Hope marketing is where you throw a ton of "mud at the wall" in the hope that some of it will stick. In marketing terms this looks like the following:

You hear you need to be on social media and so set up accounts on Tik Tok, Instagram, Facebook and maybe even Linked In as well, but then post infrequently.

You hear the fastest way to attract new clients is to pay for ads and so you start using Facebook ads and maybe even Google Ads too, but end up spending $000's for little or no return.

You hear that having a blog is a good idea and so you create one, but only post every now and then. Or use AI generated content that is generic and not captivating.

Hope marketing is where you try a little bit of everything, but have no coherent strategy. Your marketing is unfocused and draining.

Hope marketing is doomed to failure because it does not recognise your uniqueness.

Hope marketing feels inauthentic and can quickly lead to frustration, burnout and maybe even bankruptcy!

How do I know this?

I used to be a hope marketer! When I started my business way back in 2000, I hated the idea of selling myself, thought marketing and sales were sleazy, "dirty words". I had no idea what I was doing, and as a result my results were hit and miss. Some months I'd enrol a few clients, but then go for months and months with no new clients.

The few clients I did manage to sign on were great, but never fully understood what had led to those enrolments, as a result it was hard to repeat those results. I felt I was always starting from scratch.

what will happen if you continue using costly and time-consuming methods to find clients?

There will be no new clients entering your business
You may find yourself forced to give up your practice
You may even have to return to a job where your time is not your own
The risk of burnout is a very real possibility
You may face ridicule, feeling a failure

How did I turn things around?

Things changed for me when sadly my husband died of cancer and I found myself alone, with no inheritance, little more than a hobby income and two young children to support.

I had to turn things around FAST, or face going back to the corporate world, something I vowed I'd never do, with its long hours and glass ceilings.

So, I got to work, studied successful marketers, took courses and made a focused effort to test a wide range of strategies in a structured and co ordinated way, keeping what worked, discarding what didn't.

I also spent time researching the psychology of selling to identify exactly what makes people say "yes".

What happened?

Within just six short months, I had managed to sign on twenty new clients, each paying a premium rate and I was generating over 100 new engaged leads each week. This meant I knew exactly where my next clients were coming from.

The process I developed as a result of this work is what forms the basis of my "From Strangers to Clients" client attraction system.

'From Strangers to Clients' is a simple system that is easy to repeat with much of it able to be automated.

This freed up my time to spend with the clients I was now enjoying working with, and, most importantly, gave me time to support my children through their grief process at the loss of their dad, and give myself time to grieve as well.

The Key?

A key part of my system is finding your unique voice, creating a marketing strategy that utilises your 'pot of gold' strengths so you enjoy the process and find it easy to repeat.

What's a 'pot of gold strength'? These are capabilities and strengths you may not even realise you have., and yet when they are utilised work feels effortless and fun.

This, combined with creating a seamless flow from first contact (with strangers who might be looking for the service you offer), through to enrolment as a client makes my system sustainable.

Sustainability is key. You're in business for the long haul, right? You don't want a system that creates dependency on anyone else. You want to know what to do and how to do it in a way that is easy to implement and easy to replicate.

I know I've done my job when you no longer need me!

In today's sophisticated digital world people expect much more than a constant barrage of "buy from me" messages or spammy social media posts.

Crafting your marketing message so that it resonates with exactly the people you are seeking to attract is fundamental to success online.

Creating a connection in a way that is ethical and focused on creating a trusting relationship is next.

Nurturing that relationship through to enrolment is the final piece of puzzle.

"From Strangers to Clients" gives you the formula and proven steps to follow that enables you to implement these keys in a way that begins to feel effortless.

You get to save time, and money.

You get to spend more time doing the things you got into business for in the first place - serving your clients, making a difference in the lives of others.

You get to enjoy more time with your family, friends and loved ones free of the burdensome worry of how you will find your next client.

From Strangers to Clients

~ Attract the people you love to work with ~

“When I first started working with Carrie, I was enthusiastic and knew I wanted to change people’s lives for the better but was pretty clueless about how to find clients to help in the first place – especially as I had a limited advertising budget.

Through applying this system I now have all the clients I want, and am confident in how to attract more whenever I need to.

I couldn’t have done it without Carrie and would highly recommend her system to anybody wanting to make a success out of their small business.” Cindy F ~ Image Consultant

“The video presentations were entertaining and the messages clear and easy to understand. My client base has increased threefold and is continuing to increase faster than I ever anticipated" ~ Mike U Counsellor

"I love Carrie's approach, learn it and do it. With help available when I got stuck, It's a great way to get into action. To anyone considering taking this program, I'd say just do it! The information provided was so valuable. Carrie is approachable and easy to listen to. I've just signed up a $4,000 client" ~ Tanya E Coach

What do you get?

This action-orientated program combines education with action and LIVE support throughout. You will:

Discover simple, and free, ways to generate hundreds of new leads each and every day.
Get it done: during the program craft irresistible offers & web pages to attract your ideal clients.
Use my templates to easily create emails to welcome and engage your prospects, building trust.

Many programs tell you what you need to do but then abandon you, leaving you on your own to figure out how to implement. This program is different, you implement what you learn each week with access to weekly LIVE support calls, and the option for ongoing support.

Get your questions answered. Never be left in the dark puzzling over how to do things again, or wondering what's next.

Practical Help

Throughout the program, you receive practical help with plenty of opportunities to ask questions and receive personal support as you create a path for clients to find and connect with you digitally.

The format for the program is E.S.D.R - Explain, Show, Do and Review, then Optimise...

Explain: Concepts are explained in an easy-to-understand so you are clear what you need to do for each stage of the process.
Show: Watch demonstrations of how to achieve the tasks required to complete the stage.
Do: Implement the steps shown, get your questions answered as you do, no more waiting around.
Review: At the end of each module there is time to reflect, review and ask further questions to solidify learning so it sticks.
Optimize: You also get access to ongoing support after the program ends, giving you the chance to fine tune and optimise your client pathway.

How "List Building Success" helps you

Inside the program, you'll find a straightforward, simple-to-implement process that will:

Halve the time needed to create a lead generation machine, leaving you free to do more of what you love.

Feel comfortable and fun so you look forward to your marketing creation.

Deliver a mechanism to sustain your business for decades to come, or for as long you remain in business.

To be clear.

This is NOT a "quick-fix" solution.

This is a robust, proven system that will take time to tailor and implement.

You will need to put the work in to see results.

"List Building Success" gives you a solid and unique way to attract people who are as excited to work with you as you are with them, for as long as you want.

Program Outline

This program is a practical, action-focused program divided into three simple-to-implement phases, where you will create...

1: Create Compelling Gifts

Learn how to give your audience what they want.

Craft gifts that make the choice to opt-in a no-brainer.

Inspire your audience to want to work with you.

Use time-saving tools to make the creation process fun and simple.

Get prompts for AI to make your job even easier. Learn how to humanise AI-generated content so you stand out.

Craft Your Gift

2: Craft High-Converting Landing Pages

To be successful over the long haul you must build a list of engaged prospects.

Reveal the critical elements every successful landing page needs, to convert lookers into prospects.

Discover the formula for attention grabbing headlines.

Use my cheat sheets and guides to create conversion machines.

Uncover an under-used strategy that generates clients within hours.

Discover little-known secrets to optimise your site so Google & social media find your audience for you at no cost.

Design & Build a High-Converting Landing Page To Present Your Gift

3: Write Your Engaging Welcome Sequence

Once someone has joined your email list, the fun really starts.

Trust is still fragile at this stage so you must ensure you send emails to engage your audience and leave them hungry for more.

Craft gifts that make the choice to opt-in a no-brainer.

Inspire your audience to want to work with you.

Use time-saving tools to make the creation process fun and simple.

Get prompts for AI to make your job even easier. Learn how to humanise AI-generated content so you stand out.

Write Engaging Emails

Throughout each module you get templates, worksheets, guides, checklists and cheat sheets speeding the creation process, simplifying the whole process making it simple and doable.

Create a sustainable business with a never-ending stream of clients from a marketing strategy tailored to your unique attributes, fun to implement and, most important: Successful.

Discover how to delight your prospects so they ask to work with you.

Exceed client expectations so they sing your services from the rooftops creating advocates for your business reducing future marketing spend.

With daily action steps, demonstrations, how-to guides and LIVE support throughout the program and beyond you will never be left wondering what the next step is.

See clearly what you need to do at every step, be confident in how to do it so you feel motivated into action so you can achieve real results. Guaranteed!

Who's This For?

Coaches, Counsellors, Business Owners & Professionals who are:

Struggling to gain traction with their marketing
Want to build a sustainable, profitable practice
Want to attract people you're excited to work with

"Carrie delights in under-promising and over-delivering. As I write this, I have just been listening to her follow-up to one of her online programs that were jam-packed with value, easy to do exercises, and great videos that clearly showed me what to do to engage with my audience."

- Dr Stephanie S~ Energy Healer

"I already felt that I had what it takes to be a good coach but I knew that there was more to it than just the coaching skills. I realised that I needed to learn how to run a business and to understand how to market and sell myself if I was to achieve my dream.

Working with Carrie has not only allowed me to develop the skills that I needed in marketing and sales, along with the confidence to use them."

~ Ralph G. Life Coach

Amazing content Carrie, very helpful. I've read and thought about my ideal client before but never this deeply and never appreciating why it's so vital. I can see why now. Your offline strategies - brilliant - Absolute nuggets here. I've had so many wasted opportunities simply from not having this valuable wisdom, but all good, because I can go forward differently.

~ Michelle S. Eating Disorder Coach

What's Your Investment?

For less than you can earn back in one month you can get started today.

What Do You Get?

#1: Design, Create and Launch Your Irresistible Gift

Attract People Into Your World.

The goal of marketing is to find your ideal clients and invite them to enter your world.

Whichever traffic generating strategy you choose: Speaking, Joint Ventures, Books, Social Media or Paid Ads, you will need to have a gift to be able to offer your audience.

This module walks you through step-by-step how to design an initial offer - your lead gift (sometimes called a lead magnet) that is irresistible for your audience so they feel compelled to act.

Learn how to avoid the common mistakes coaches, counsellors and healers make with their gifts so you can attract 50+ new leads each week.

Value $197

#2: Craft a High-Converting Landing Page

Creating your gift is the first step. You will need a mechanism to present your gift to your audience.

For that you need a landing page. This module shows you how to craft one that will achieve over 30% conversion rates (industry standard benchmark is 20%).

You'll also reveal the secret to the most underused page on the internet and how to make it work for you, generating new clients, FAST!

Value $197

#3: Write Your Welcome Email Sequence

Attracting leads onto your email list is the first stage. To build a sustainable business you need to nurture those leads, deepen the initial connection that was made with your gift.

Fail to do this and you will have high unsubscribe rates and waste the time and money spent attracting those leads in the first place!

This module shows you how to craft emails that engage your audience, leaving them hungry for more. Create a two-way conversation which rapidly builds trust and leaves your audience in no doubt that you are the right person to help them.

Discover how to use AI tools the right way so you maintain your unique voice, and use my swipe files to model, cutting the time to implement in half.

Value $497

#4: LIVE Support Calls

When you're creating something, there are always stumbling blocks and decisions to be made: For example, you'll need to figure out: What information does your audience want to know? Which headline sounds better?

That's why I've included LIVE weekly calls for the 6-weeks of the program with the option to extend if you want.

Get your questions answered, enjoy LIVE reviews of your gift, landing page and emails. Never be in doubt again.

Value $3,000

Total Value:

$3,891

Your Once-Only Investment:

$ 497

Carrie Wallis is The Marketing Specialist for the Helping Professions

Carrie's wealth of experience and generosity in sharing means you will enjoy unparalleled support as you work to implement marketing and attract clients into your business.

Carrie delivers energising confidence so you will not only know what to do and how to do it but also believe that you CAN do it.

The pivotal moment for Carrie's business came when she realised that the secret sauce needed to sign-up more clients was the relationship and trust you establish by showing the transformation they can achieve from working with you. Knowing this is not enough on its own, you need to know how to captivate your audience and share this message - this is what Carrie is genius at helping you do.

Her passion and enthusiasm are contagious. Feel welcomed and valued from the start. Enjoy your program and know Carrie is there to support you.

FAQs

What if you hate technology and are unsure which to use?

It doesn't matter what level of comfort you have with technology, the tools and methods you will learn in this program are simple to apply and you are supported throughout as you take the actions you need.

At every step there are video demonstrations for you to follow along with making it easy to know which buttons to click, when and in what order.

What if you have a track record of taking programs then never doing anything with them?

The program is fun and there will be surprises and bonuses for you to enjoy along the way; experience shows us that these help keep you motivated and inspired to action.

Learning as part of a small group experience is exciting and helps keep you on track.

What if you like to talk through ideas, brainstorming before you decide?

You are not on your own. The weekly support calls give you the chance to get feedback from Carrie and others in the group on your gift ideas, landing page copy and more.

The discussion forum gives you the opportunity to network with other like-minded professionals. Some forge relationships that last long beyond the program.

I'm not in your time zone can I still attend the calls?

Absolutely, the weekly support calls are held at 11am on Thursdays, Sydney time.

If you are unable to attend live you can post any questions or items you want feedback on in the discussion forum and Carrie will make sure she answers your queries on the call.

You will get access to the call recordings as well through your program portal.

Is there a guarantee?

Absolutely: If, after completing the program and implementing all the action steps, you still haven't generated any leads. Carrie will work with you one-on-one for 3 months of laser-focused coaching to identify what's blocking you, releasing those blocks.

What would you say to someone considering registering for this program?

"Just do it! The information provided was so valuable. Carrie is so approachable and easy to listen to. I loved the workshop booklets for each session. It is amazing value for what you get"

- Tanya E

"Marketing doesn't have to be difficult or time-consuming. So go for it, you will learn so many practical and doable ways to find clients in this program"

- Jill S