From Strangers to Clients
Attention Coaches, Counsellors, Therapists, Healers, Consultants...
List Building Success
Your first, or next, 7 clients
A practical program where you will get your marketing done
By the end of the program you will have your client attraction path, and first, or next, marketing campaign set up, Live & Enrolling Clients!
"This workshop was by far the best training on client attraction I have ever attended. The structure of the training was excellent, information easy to understand, practical tips priceless and Carrie's availability/ accessibility during the workshop was invaluable."
~Tatajana D Counsellor
Are you just starting out, trying to get established as a counsellor or coach?
Are you confused or overwhelmed with your marketing, not sure what to do first?
Maybe you're already established but struggling to attract a steady stream of new clients?
If this is you, get started the right way.
Join my "From Strangers to Clients" growth community dedicated to supporting professional helpers & educators: Coaches, Counsellors, Course Creators, Consultants, set their business up for success & longevity.
Get your messaging right to find, attract & enrol people as excited to work with you as you are with them.
Why get clients online?
An essential ingredient for any successful small business or private practice is clients. Obvious, huh?
Yet even experienced Counsellors & Coaches struggle in the crowded online space to attract the clients they want to work with.
Doctor's referrals and EAP schemes for Counsellors only go so far to fill your practice.
To thrive, it is vital to regularly attract new clients, yet the online world can seem a mysterious and sometimes scary place.
Concerns over data protection and client privacy, not to mention the numerous scams that exist can put even the most hardened professional off marketing their services online.
This practical program not only shows what you need to do to attract your ideal clients in an authentic and ethical manner; but also helps you action the necessary steps so that you leave with a secure path in place that leads potential clients right to your practice door.
many solo business owners struggle to attract clients
The sad truth is that many professionals get caught up in a vicious cycle struggling to attract new clients. Working in an unstructured, unfocused way using 'hit & miss' marketing tactics, not showing their audience what is special and unique about them is doomed to failure.
And, the more they struggle the more desperate they become, which actually pushes potential clients and customers running for the hills.
Much of their time is spent trying to market their services and find new clients. Their energy is drained so that the few clients they do have do not stay because they are not receiving their best service.
It's very easy to waste a ton of money on tactics that are not working, and yet they wallow in the false belief that they need to spend more money, eternally hoping that "it'll be better next time"
Any of this sound familiar?
Why is marketing such a struggle for so many?
The problem is that those who find marketing hard-going are using what Jeff Walker termed "hope marketing".
Hope marketing is where you throw a ton of "mud at the wall" in the hope that some of it will stick. In marketing terms this looks like the following:
You hear you need to be on social media and so set up accounts on Tik Tok, Instagram, Facebook and maybe even Linked In as well, but then post infrequently.
You hear the fastest way to attract new clients is to pay for ads and so you start using Facebook ads and maybe even Google Ads too, but end up spending $000's for little or no return.
You hear that having a blog is a good idea and so you create one, but only post every now and then. Or use AI generated content that is generic and not captivating.
Hope marketing is where you try a little bit of everything, but have no coherent strategy. Your marketing is unfocused and draining.
Hope marketing is doomed to failure because it does not recognise your uniqueness.
Hope marketing feels inauthentic and can quickly lead to frustration, burnout and maybe even bankruptcy!
How do I know this?
I used to be a hope marketer! When I started my business way back in 2000, I hated the idea of selling myself, thought marketing and sales were sleazy, "dirty words". I had no idea what I was doing, and as a result my results were hit and miss. Some months I'd enrol a few clients, but then go for months and months with no new clients.
The few clients I did manage to sign on were great, but never fully understood what had led to those enrolments, as a result it was hard to repeat those results. I felt I was always starting from scratch.
what will happen if you continue using costly and time-consuming methods to find clients?
There will be no new clients entering your business
You may find yourself forced to give up your practice
You may even have to return to a job where your time is not your own
The risk of burnout is a very real possibility
You may face ridicule, feeling a failure
How did I turn things around?
Things changed for me when sadly my husband died of cancer and I found myself alone, with no inheritance, little more than a hobby income and two young children to support.
I had to turn things around FAST, or face going back to the corporate world, something I vowed I'd never do, with its long hours and glass ceilings.
So, I got to work, studied successful marketers, took courses and made a focused effort to test a wide range of strategies in a structured and co ordinated way, keeping what worked, discarding what didn't.
I also spent time researching the psychology of selling to identify exactly what makes people say "yes".
What happened?
Within just six short months, I had managed to sign on twenty new clients, each paying a premium rate and I was generating over 100 new engaged leads each week. This meant I knew exactly where my next clients were coming from.
The process I developed as a result of this work is what forms the basis of my "From Strangers to Clients" client attraction system.
'From Strangers to Clients' is a simple system that is easy to repeat with much of it able to be automated.
This freed up my time to spend with the clients I was now enjoying working with, and, most importantly, gave me time to support my children through their grief process at the loss of their dad, and give myself time to grieve as well.
The Key?
A key part of my system is finding your unique voice, creating a marketing strategy that utilises your 'pot of gold' strengths so you enjoy the process and find it easy to repeat.
What's a 'pot of gold strength'? These are capabilities and strengths you may not even realise you have., and yet when they are utilised work feels effortless and fun.
This, combined with creating a seamless flow from first contact (with strangers who might be looking for the service you offer), through to enrolment as a client makes my system sustainable.
Sustainability is key. You're in business for the long haul, right? You don't want a system that creates dependency on anyone else. You want to know what to do and how to do it in a way that is easy to implement and easy to replicate.
I know I've done my job when you no longer need me!
In today's sophisticated digital world people expect much more than a constant barrage of "buy from me" messages or spammy social media posts.
Crafting your marketing message so that it resonates with exactly the people you are seeking to attract is fundamental to success online.
Creating a connection in a way that is ethical and focused on creating a trusting relationship is next.
Nurturing that relationship through to enrolment is the final piece of puzzle.
"From Strangers to Clients" gives you the formula and proven steps to follow that enables you to implement these keys in a way that begins to feel effortless.
You get to save time, and money.
You get to spend more time doing the things you got into business for in the first place - serving your clients, making a difference in the lives of others.
You get to enjoy more time with your family, friends and loved ones free of the burdensome worry of how you will find your next client.
From Strangers to Clients
~ Attract the people you love to work with ~
“When I first started working with Carrie, I was enthusiastic and knew I wanted to change people’s lives for the better but was pretty clueless about how to find clients to help in the first place – especially as I had a limited advertising budget.
Through applying this system I now have all the clients I want, and am confident in how to attract more whenever I need to.
I couldn’t have done it without Carrie and would highly recommend her system to anybody wanting to make a success out of their small business.” Cindy F ~ Image Consultant
“The video presentations were entertaining and the messages clear and easy to understand. My client base has increased threefold and is continuing to increase faster than I ever anticipated" ~ Mike U Counsellor
"I love Carrie's approach, learn it and do it. With help available when I got stuck, It's a great way to get into action. To anyone considering taking this program, I'd say just do it! The information provided was so valuable. Carrie is approachable and easy to listen to. I've just signed up a $4,000 client" ~ Tanya E Coach
What do you get?
This action-orientated program combines education with action and LIVE support throughout. You will:
Discover simple, and free, ways to generate hundreds of new leads each and every day.
Halve the time it takes to create powerful social media posts, building your credibility & online presence with my fun and easy-to-use tools.
Get it done: during the program craft irresistible offers & web pages to attract your ideal clients.
Use my templates to easily create emails that engage your prospects, building trust.
Reveal the secret to have prospects ASK to work with you, never chase people again.
Many programs tell you what you need to do but then abandon you, leaving you on your own to figure out how to implement. This program is different, you implement what you learn each week with access to weekly LIVE support calls, and the option for ongoing support.
Get your questions answered. Never be left in the dark puzzling over how to do things again, or wondering what's next.
Practical Help
Throughout the program, you receive practical help with plenty of opportunities to ask questions and receive personal support as you create a path for clients to find and connect with you digitally.
The format for the program is E.S.D.R - Explain, Show, Do and Review, then Optimise...
Explain: Concepts are explained in an easy-to-understand so you are clear what you need to do for each stage of the process.
Show: Watch demonstrations of how to achieve the tasks required to complete the stage.
Do: Implement the steps shown, get your questions answered as you do, no more waiting around.
Review: At the end of each module there is time to reflect, review and ask further questions to solidify learning so it sticks.
Optimize: You also get access to ongoing support after the program ends, giving you the chance to fine tune and optimise your client pathway.
How "your first/Next 7 clients" helps you
Inside the program, you'll find a straightforward, simple-to-implement process that will:
Establish strong foundations for a long-lasting business.
Tailor your marketing strategy to your "hidden gold" strengths and skills, so it is easy and fun to sustain.
Build your market position as a credible authority so people actively seek you out.
Attract highly qualified leads that are able to pay for your services.
Once you've built your marketing foundations, your time spent marketing will significantly reduce, leaving you free to do more of what you love.
Feel comfortable and fun so you look forward to marketing.
Optimise and maximise returns from your marketing investment.
To be clear.
This is NOT a "quick-fix" solution.
This is a robust, proven system that will take time to tailor and implement.
You will need to put the work in to see results.
But, once you've created the foundations, "From Strangers to Clients" gives you a solid and unique way to attract people who are as excited to work with you as you are with them, for as long as you want.
Program Outline
This program is a practical, action-focused program divided into six simple-to-implement phases, where you will create...
1: Strong Foundations
Sustainable business needs a solid base. Identify your unique personality and core strengths to provide a consistent, recognisable brand.
Map your business model: define your audience and how you help.
Craft a message so your voice is clear, communicates your unique value, and shines brightly to draw people you'd love to work with towards you.
Create Foundations for Ongoing Client Attraction.
2: Authentic Presence
Establish a credible, authentic presence online, positioned as an expert in your field.
Share value in less time, keeping you top-of-mind; making it hard for your ideal clients to resist.
Discover fun tools to produce quality content in half the time.
Learn to share what's unique about you, in a way that feels comfortable.
Create an authentic online presence, unique to you.
Generate Months of Content Fast.
3: Connection
Learn how to give your audience what they want.
Craft gifts that make the choice to opt-in a no-brainer.
Inspire your audience to want to work with you.
Use time-saving tools to make the creation process fun and simple.
Get prompts for AI to make your job even easier. Learn how to humanise AI-generated content so you stand out.
Craft Your Gift
4: Build Your List
To be successful over the long haul you must build a list of engaged prospects.
Reveal the critical elements every successful landing page needs to convert lookers into prospects.
Discover the formula for attention grabbing headlines.
Use my cheat sheets and guides to format your offer pages into conversion machines.
Uncover an under-used strategy that generates clients within hours.
Discover little-known secrets to optimise your site so Google & social media find your audience for you at no cost.
Design & Build a High-Converting Landing Page For Your Offer
5: Nurture Relationship
Cherish your prospects without being cheesy.
Nurture without numbing, so that your prospects flow naturally and irrevocably towards the decision to sign on with you.
Use my scripts and templates to save time. Have your audience eager to hear from you.
Learn the copywriting secrets to engage your email list.
Uncover little-used ways to ensure your prospects want to stick around, reducing unsubscribes.
Discover time-saving tips how to repurpose your content, delivering high value, consistently.
Write Your Welcome Sequence & Craft Invitations to Fill Your Calendar
6: Enrol Clients
Wake up to emails confirming prospect meetings.
Find out how to invite prospects to meet increasing show up rates by 50+%
Use my clarity, trust and connection meeting template tailored to your best asset - you.
Make conversations comfortable, natural and feel effortless.
Know how to structure a discovery call and what to say at each stage.
Remove the fear of rejection.
Have clients saying yes to working with you before you've even asked.
Write Your Script
Throughout each module you get templates, worksheets, guides, checklists and cheat sheets speeding the creation process, simplifying the whole process making it simple and doable.
Create a sustainable business with a never-ending stream of clients from a marketing strategy tailored to your unique attributes, fun to implement and, most important: Successful.
Discover how to delight your prospects so they ask to work with you.
Exceed client expectations so they sing your services from the rooftops creating advocates for your business reducing future marketing spend.
With daily action steps, demonstrations, how-to guides and LIVE support throughout the program and beyond you will never be left wondering what the next step is.
See clearly what you need to do at every step, be confident in how to do it so you feel motivated into action so you can achieve real results. Guaranteed!
Who's This For?
Coaches, Counsellors, Business Owners & Professionals who are:
Struggling to gain traction with their marketing
Want to build a sustainable, profitable practice
Want to attract people you're excited to work with
"Carrie delights in under-promising and over-delivering. As I write this, I have just been listening to her follow-up to one of her online programs that were jam-packed with value, easy to do exercises, and great videos that clearly showed me what to do to engage with my audience."
- Dr Stephanie S~ Energy Healer
"I already felt that I had what it takes to be a good coach but I knew that there was more to it than just the coaching skills. I realised that I needed to learn how to run a business and to understand how to market and sell myself if I was to achieve my dream.
Working with Carrie has not only allowed me to develop the skills that I needed in marketing and sales, along with the confidence to use them."
~ Ralph G. Life Coach
Amazing content Carrie, very helpful. I've read and thought about my ideal client before but never this deeply and never appreciating why it's so vital. I can see why now. Your offline strategies - brilliant - Absolute nuggets here. I've had so many wasted opportunities simply from not having this valuable wisdom, but all good, because I can go forward differently.
~ Michelle S. Eating Disorder Coach
The total value of the time taken to create this material and the knowledge contained in this program is well over $7,263
Not to mention the earnings you can achieve when you implement my "From Strangers to Clients" system...
Conservatively:
Imagine, Your clients each pay $100 per session and work with you weekly
Implement "From Strangers to Clients" to attract 60 new leads each week = 240/month
(many clients achieve over 300 leads each month)
Use my Nurture Trust email strategy, to achieve 3% booking rate = 7 discovery calls a month
(industry standard is <2% booking rate)
Use my Clarity, Trust and Connection call script convert 6 out of every 10 prospects (60%) you speak to = 4 new clients every month.
(More than doubling most new coaches, counsellors conversion rates)
I promised 7 new clients by the end of the program, in fact if you get to work and apply all that you learn you could enrol 8 new clients within two months of the end of the program!
Income generated: $100x4x4wks=$1,600 revenue per month
(many coaches and counsellors charge $150-$200 per session - do the math!)
What's Your Investment?
For less than you can earn back in one month you can get started today.
What Do You Get?
The entire "From Strangers to Clients" system - all six modules.
Value $7,263
PLUS these bonuses:
#1: Traffic Generation Made Easy
Even the most attractive landing page or website will be useless if no one knows it exists. You need traffic (people) to find your site.
You need the people who visit your site to be qualified, already interested in your field, looking for help.
In this first bonus I show you how to generate excited Prospects from Google Ads, LinkedIn, even Facebook, without breaking the bank plus a ton of free ways to generate leads.
Value $2,000
#2: Future Updates Included
Technology and techniques are ever-changing in this fast-paced digital world. Save yourself heaps of time knowing that you will always have the latest most up-to-date information readily available through the program so that you can keep your marketing effective at the lowest cost to you.
Value $1,5000
#3: Integral Discussion Forum
My passion is YOUR success. I know that one of the biggest obstacles to success is having to sit around and wait for answers to your questions.
That's why I created this special bonus for you.
I'm all about keeping things simple and straight-forward, because I know this is what generates results fastest.
So we have a discussion forum as part of your membership area. Unlike other programs, you won't have to worry about accessing Facebook to post comments or ask questions, you access the discussion forum directly from the same place as the program content.
This makes it easy and fast to get your questions answered when you need answers.
We aim to respond within 24-48 business hours, excluding holidays.
Value $priceless
#4: LIVE Support Calls
When you're creating something, there are always stumbling blocks and decisions to be made: For example, you'll need to figure out: What information does your audience want to know? Which headline sounds better?
That's why I've included LIVE weekly calls for the 6-weeks of the program with the option to extend if you want.
Value $3,000
Total Value:
$13,763
Your Once-Only Investment:
$ 497
EXTRA BONUS - Monthly Marketing Labs: Get Feedback On Your Marketing Copy & More
Some of you will sign on clients during the program.
For others it may take a little longer to consume all the material and complete the action steps.
My purpose is your success so I want to make it as easy as possible for you to achieve success.
My goal is for you to enrol your first 7 clients, repeat for your next 7 clients and your next...
That's why I'm giving you the option to extend LIVE support with Marketing Labs beyond the 6-weeks of the program.
For a small monthly fee you can continue to receive feedback on your ads, social media posts, & marketing campaigns helping to optimise your results, increasing profit so you can help more people.
When you join Marketing Labs you can continue to access the discussion forum to get your questions answered.
PLUS receive coaching and feedback via monthly Marketing Labs to optimise your lead generation and client acquisition for as long as you stay a member.
Get feedback on your email copy, ad copy, website, landing pages, sales pages and more LIVE via the monthly marketing labs on Zoom on the 3rd Wednesday of every month.
The value of accessing expert mentoring and feedback ongoing:
$3,000
Special introductory rate to access this ongoing live support:
(Just select 'Monthly Marketing Labs' at checkout
- you won't be charged until next month)
$67pcm
Carrie Wallis is The Marketing Specialist for the Helping Professions
Carrie's wealth of experience and generosity in sharing means you will enjoy unparalleled support as you work to implement marketing and attract clients into your business.
Carrie delivers energising confidence so you will not only know what to do and how to do it but also believe that you CAN do it.
The pivotal moment for Carrie's business came when she realised that the secret sauce needed to sign-up more clients was the relationship and trust you establish by showing the transformation they can achieve from working with you. Knowing this is not enough on its own, you need to know how to captivate your audience and share this message - this is what Carrie is genius at helping you do.
Her passion and enthusiasm are contagious. Feel welcomed and valued from the start. Enjoy your program and know Carrie is there to support you.
FAQs
What if you hate technology and are unsure which to use?
It doesn't matter what level of comfort you have with technology, the tools and methods you will learn in this program are simple to apply and you are supported throughout as you take the actions you need.
At every step there are video demonstrations for you to follow along with making it easy to know which buttons to click, when and in what order.
What if you have a track record of taking programs then never doing anything with them?
The program is fun and there will be surprises and bonuses for you to enjoy along the way; experience shows us that these help keep you motivated and inspired to action.
Learning as part of a small group experience is exciting and helps keep you on track.
What if you like to talk through ideas, brainstorming before you decide?
You are not on your own. The weekly support calls give you the chance to get feedback from Carrie and others in the group on your gift ideas, landing page copy and more.
The discussion forum gives you the opportunity to network with other like-minded professionals. Some forge relationships that last long beyond the program.
I'm not in your time zone can I still attend the calls?
Absolutely, the weekly support calls are held at 11am on Thursdays, Sydney time.
If you are unable to attend live you can post any questions or items you want feedback on in the discussion forum and Carrie will make sure she answers your queries on the call.
You will get access to the call recordings as well through your program portal.
Is there a guarantee?
Absolutely: If, after completing the program and implementing all the action steps, you still haven't signed on any clients, Carrie will work with you one-on-one for 3 months of laser-focused coaching to identify what's blocking you, releasing those blocks.
What would you say to someone considering registering for this program?
"Just do it! The information provided was so valuable. Carrie is so approachable and easy to listen to. I loved the workshop booklets for each session. It is amazing value for what you get"
- Tanya E
"Marketing doesn't have to be difficult or time-consuming. So go for it, you will learn so many practical and doable ways to find clients in this program"
- Jill S
Unleash Your Brilliance.
| Carrie Wallis Delivers Enlightened Solutions for You To Get Your Message Heard ~ Confidently Attract Excited Clients |
Become an Enlightened Affiliate - Join our Affiliate Program to Earn Commissions, click here<<
carrie@enlightenusolutions.com
(02) 8071 8775
Level 1, 118 Main street, Mittagong