Marketing
What is GEO? Get Found by AI Search in 2026
Your ideal clients are asking AI to recommend a practitioner like you. Here is what GEO is, and five practical steps to get found this week.
Read more ›Ideas to help the right clients find you
Practical, honest writing on marketing, confidence, resilience and skills, for coaches, counsellors and helping professionals.
Marketing
The 5 Biggest Mistakes Coaches Make With Email Marketing
The five email marketing mistakes that cost coaches engagement and income, and how to avoid them.
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Confidence for Growth
The Real Reason Talented Wellness Practitioners Stay Stuck (And The Shifts That Change It All)
Talent isn't the problem. Here are the seven mindset shifts that turn a stuck, talented practitioner into a thriving one.
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Marketing
The State of Coaching 2026
The trends, client expectations and growth strategies shaping coaching, healing and counselling practices in 2026.
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Confidence for Growth
Unleashing Your True Potential: Building Unshakable Confidence for Coaches, Therapists and Course Creators
Talent isn't the block, confidence is. A practical guide to building the unshakable confidence that attracts ideal clients.
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Confidence for Growth
Mental Agility: Unlocking Better Mental Health, Personal and Business Growth
Cognitive flexibility is the master skill behind mental health, resilience and growth. Here's why it matters and how to build it.
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Marketing
Email Marketing - Still the King in 2025?
Email still returns $36 to $38 for every $1 spent. Here is why it remains the most powerful channel in your marketing in 2025.
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Confidence for Growth
Let Go
A reflective poem on what it really means to let go of past hurts, so you can move forward lighter and love more.
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Confidence for Growth
Why Do Some People Burst With Confidence and Others Do Not?
Confidence often comes down to what you believe. Here's how to spot the beliefs holding you back, and choose new ones.
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Marketing
Why Every Therapist and Coach Needs to Know Their Marketing Personality (And How to Discover Yours)
Marketing feels hard when it fights how you're wired. Find your marketing personality and market in a way that feels natural and gets results.
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Marketing
Email Marketing: More Than Selling, It's About Building Relationships
Shift from selling to serving: how relationship-first email marketing builds trust, loyalty and long-term clients.
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Marketing
How to Create An Online Course
Five practical steps to design, build and sell an online course that turns your expertise into residual income.
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Skill Development
How Does Life Coaching Help?
What life coaching is, why it works and who it's for, explained plainly so you can decide if it's right for you.
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Marketing
7 Easy Steps to Create Your Best-Fit Client Profile
Seven simple steps to define your best-fit client so your marketing reaches the right people with the right offer.
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Marketing
How To Get Counselling Clients
Six practical ways to attract more counselling clients, without feeling pushy or salesy.
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Confidence for Growth
Why Confidence Is Important
Confidence isn't arrogance, it's a realistic belief in your abilities. Why it matters for helping professionals, and seven ways to reclaim yours.
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