I've stood at the same crossroads you're standing at now.

I was a shy introvert, and what really drew me in my studies was behaviour. Social anthropology taught me what makes us behave the way we do, and how we change the patterns and beliefs that no longer serve us. It is the very question I help my clients answer today.

Then, to everyone's surprise including my own, I found my way into technology. I started as a business analyst at Unilever and, by twenty-six, I was Head of the IT department, responsible for around forty people across offices in London and Rotterdam. I learned what a business genuinely needs to thrive and succeed, and how to make technology work for you instead of against you. It was grit and resilience earned the hard way, as a young woman holding her own in a man's world. Understanding people, and understanding what a business needs to succeed, are the two threads I bring to every client now: helping you shift what holds you back, and build a practice that truly works.

When I started my family, I chose not to return to the corporate world, and built a business of my own instead. I hated the pushy selling I was taught, and I refused to use it. I learned to market by building genuine relationships and putting people's needs first, and to my surprise, that was exactly what worked.

Everything I have added since has come from wanting to help people more fully: qualifying as a life coach, then a professional counsellor with a focus on grief, depression and anxiety, becoming a certified copywriter, a clinical supervisor with the Australian Counselling Association, and writing my bestselling book.