What’s behind the work I do with you

You’re in a trust-based profession. It makes sense to check who you’re trusting with your marketing.

This page lays out my qualifications plainly, so you can see exactly what I bring to our work together. From counselling and coaching to copywriting and data, each one plays a real part in how I help practitioners like you attract ideal clients with confidence.

Certificate in Life Coaching, High Distinction certificate for Carrie Wallis, New Insights Life Coaching, 2008 (issued under my previous name, Carrie Muir)

Certificate in Life Coaching, High Distinction

Graduating with a high distinction gave me a strong grounding in coaching frameworks: building trust, asking the questions that matter, and turning insight into action. I’ve been refining and applying them with practitioners ever since.

New Insights Life Coaching, 2008 (issued under my previous name, Carrie Muir)

Diploma of Counselling certificate for Carrie Wallis, Australian Institute of Professional Counsellors, 2014

Diploma of Counselling

I’m a qualified professional counsellor and a clinical supervisor with the Australian Counselling Association. So when I work with counsellors and therapists on their marketing, I understand your ethical obligations, your professional culture and the particular care you bring to how you present your work.

Australian Institute of Professional Counsellors, 2014

Clinical Supervisor, Australian Counselling Association certificate for Carrie Wallis, Australian Counselling Association

Clinical Supervisor, Australian Counselling Association

As a registered clinical supervisor, I support other counsellors in their practice. For you, that means I understand what it takes to run a practice with integrity: the ethical and professional side as well as the business side. I know the pressures you work with, because I work with them too.

Australian Counselling Association

Certified Master Coach certificate for Carrie Wallis, Genius Unlocked Coaching Institute, 2024

Certified Master Coach

I’ve been coaching since 2009, so working with me, you get a coach who understands what’s happening beneath the surface. This master-level training covers Root Cause Coaching, Quantum Release and NLP at master practitioner level, so when a mindset block is running your marketing decisions, we can shift it rather than talk around it.

Genius Unlocked Coaching Institute, 2024

Certified NLP Master Practitioner certificate for Carrie Wallis, American Union of NLP, 2017

Certified NLP Master Practitioner

The way you talk about your work shapes whether the right people feel drawn to you or scroll past. NLP at master practitioner level means I can help you find the language that truly reflects what you do, and lands with the people you’re meant to serve.

American Union of NLP, 2017

Certified Direct-Response Copywriting Specialist certificate for Carrie Wallis, DigitalMarketer, 2020

Certified Direct-Response Copywriting Specialist

Good copy is the difference between words that sit on a page and words that move people to reach out. This certification means I know how to help you write about your services in a way that speaks directly to the people you want to work with, and prompts them to act.

DigitalMarketer, 2020

Certificate IV in Training and Assessment certificate for Carrie Wallis, Inspire Education, 2018

Certificate IV in Training and Assessment

Since 2015 I’ve trained and assessed students for the Australian Institute of Professional Counsellors, helping bring new counsellors into the profession. That experience means I know how to explain things clearly, meet you where you are, and help you build real skills you’ll keep using.

Inspire Education, 2018

REACH Accredited Facilitator certificate for Carrie Wallis, Black Dog Institute, 2016

REACH Accredited Facilitator

The Black Dog Institute trained me to facilitate its REACH programme. It means I’m attuned to the emotional weight practitioners carry, and I bring that awareness into every conversation we have about your work and your clients. You won’t need to explain the human stakes to me.

Black Dog Institute, 2016

Mental Health Social Support Facilitator certificate for Carrie Wallis, Mental Health Social Support, 2016

Mental Health Social Support Facilitator

This programme is endorsed by peak bodies across counselling and mental health nursing, so the standard it holds is a serious one. For you, it means I understand the people you serve and the human questions underneath the business ones, and that shapes how I help you attract the right clients.

Mental Health Social Support, 2016

Advanced Google Analytics certificate for Carrie Wallis, Google Analytics Academy

Advanced Google Analytics

You deserve to know what’s actually working in your marketing instead of guessing. This training means I can read your website data properly and help you make decisions based on evidence, so you stop spending time on things that aren’t bringing the right people to your door.

Google Analytics Academy

Certified Hypnotherapist (Krasner Method) certificate for Carrie Wallis, Genius Unlocked Coaching Institute, 2024. Training approved by the American Board of Hypnotherapy.

Certified Hypnotherapist (Krasner Method)

Sometimes the thing stopping you from being visible is deeper than strategy. This qualification means I can work with you at that deeper level when it’s useful, helping clear the patterns that keep brilliant practitioners playing smaller than they should.

Genius Unlocked Coaching Institute, 2024. Training approved by the American Board of Hypnotherapy.

Driving Culture Change in IT certificate for Carrie Wallis, MTS Information Transfer, London, 1995 (issued under my maiden name)

Driving Culture Change in IT

Before I moved into the helping professions, I was in corporate IT at Unilever, where I became Head of the IT department. This seminar was part of the leadership and change thinking I worked with at that level. It’s a different world from counselling, and it’s why I bring a practical, strategic lens to your marketing.

MTS Information Transfer, London, 1995 (issued under my maiden name)

BSc (Hons) Zoology, First Class

A first-class science degree, majoring in behaviour, might seem an unlikely credential for a marketing mentor. In practice, it means I understand why people act the way they do, I’m comfortable with data, and I’m allergic to claims that don’t hold up. That tends to be useful.

University of Nottingham, 1983, majoring in behaviour

Credentials tell you I’m qualified. A conversation tells you whether we’re a good fit. The free Client Attraction Score is the easiest place to start. It takes a few minutes and gives you a clear picture of where your marketing stands right now.

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