If you’re a therapist or coach, you didn’t get into this field because you love marketing, right? You got into it because you’re passionate about helping people, transforming lives, and making a real difference in the world.

But here’s the reality:

In today's competitive landscape, even the best therapists and coaches struggle to grow their practices without effective marketing. And if you’re like most, you’ve probably tried a little bit of everything—posting on social media, creating content, running ads—only to feel frustrated when it doesn’t work or leaves you feeling drained and overwhelmed.

Here's the good news: It's not you. It's your approach.

The problem isn’t that you’re “bad” at marketing. The problem is that you’re likely using strategies that don’t align with your marketing personality. And when you’re marketing in a way that feels unnatural or overwhelming, it’s no wonder it’s not working.

But what if you could design a marketing strategy that felt good to you and delivered results?

That’s exactly what happens when you discover your marketing personality—and I’ve created a simple, proven way for you to find yours.

But before we dive into that, lets be clear what we are talking about...

What Is a Marketing Personality (and Why Does It Matter)?

Your marketing personality is the unique way you’re naturally wired to communicate, connect, and build trust with your audience. It's the intersection of your strengths, preferences and energy.

It determines:

• How you best connect with your audience.

• The type of marketing strategies you’ll actually enjoy doing.

• The methods that will deliver the best results for your unique style.

For example, some people thrive in front of a camera and love sharing their story through video. Others feel drained by the thought of being on screen but light up when writing thoughtful blog posts. Some are natural networkers who build relationships one-on-one, while others excel at creating systems to attract leads on autopilot.

When you align your marketing efforts with your personality, everything changes. You enjoy the process, show up consistently, and attract clients who resonate with you.

That’s when your marketing starts working for you—not against you.

Knowing your marketing personality is like finding the missing piece in a jigsaw puzzle, suddenly everything makes sense.

The Problem with “One-Size-Fits-All” Marketing

Here’s where most therapists and coaches go wrong: They try to follow cookie-cutter advice that works for someone else but feels completely unnatural for them. You see, most marketing advice out there is designed to work for someone else—not you.

Maybe you've heard it all before:

• “You must post consistently on Instagram if you want to grow.”

• “The only way to succeed is to run ads.”

• “You need an email funnel or you’ll never get clients.”

While these strategies may work for some, they’re not a magic bullet—especially if they clash with your natural strengths and personality.

• If you’re an introvert, showing up on Instagram Stories every day might feel exhausting.

• If you’re not tech-savvy, building funnels or running ads could feel like a nightmare.

• If you hate writing, blogging will feel like pulling teeth.

When you try to follow a “one-size-fits-all” approach, you’re setting yourself up for burnout, frustration, and lacklustre results.

And let's be honest - when you're burned out, you're not showing up as the best version of yourself for your clients.

But when you lean into a marketing strategy that’s aligned with your personality, you’ll not only enjoy the process—you’ll get better results with less effort.

How Knowing Your Marketing Personality Can Transform Your Business

When you discover your marketing personality, you unlock a strategy that works for you. Here’s what that looks like:

1. You’ll Enjoy Marketing (Finally!)

Marketing doesn’t have to feel like a chore. Instead of forcing yourself to do things you hate, you’ll lean into your strengths and focus on activities you actually enjoy.

When you align your strategy with your strengths, it becomes something you actually look forward to.

For example:

• If you love teaching, you might thrive with webinars or workshops.

• If you’re a great conversationalist, podcasting or speaking might be your sweet spot.

• If you’re analytical, you might excel at creating data-driven campaigns, like ads.

When you enjoy what you’re doing, you’ll show up consistently—and that’s when you start seeing results.

2. You’ll Attract the Right Clients

Your ideal clients are drawn to you when you're marketing with authenticity.

If you’re forcing yourself to use marketing strategies that feel fake or uncomfortable, your audience can sense it. But when your marketing reflects your true energy and personality, you naturally attract clients who resonate with your style.

For example:

• If you’re warm and empathetic, your clients will feel that and trust you to create a safe space for their growth.

• If you’re bold and results-driven, you’ll attract clients who are ready to take action and get results.

• When your marketing aligns with your personality, you’re not just booking clients—you’re booking the right clients.

Matching your marketing personality to your client base ensures that you're not juts booking clients - you're booking the right clients.

3. You’ll See Better Results with Less Effort

Marketing that plays to your strengths is far more effective than forcing yourself into strategies that don’t fit.

• If you’re naturally charismatic on video, creating a YouTube channel or Instagram Reels could generate more leads with less effort than trying to write a weekly blog.

• If you’re introverted and prefer deep relationships, building a referral network or hosting small workshops could bring in higher-quality leads than shouting into the void on social media.

When you stop trying to do everything and focus on what works for you, you’ll get better results without feeling overwhelmed.

4. You’ll Build a Sustainable Business

Marketing that feels good is sustainable.

The key to long-term success in business is consistency—and consistency is only possible when you’re doing something that feels good.

Marketing that aligns with your personality isn’t just effective—it’s sustainable.

You’ll stay motivated, avoid burnout, and continue to grow your business in a way that feels authentic to you.

Discover Your Marketing Personality for Just $197

If you’re ready to stop guessing and start marketing in a way that feels good to you, I’ve created a powerful tool to help you: The Marketing Personality Assessment.

This simple, proven assessment will help you uncover your unique marketing personality so you can:

• Identify the strategies that feel natural and aligned with who you are.

• Stop wasting time and energy on marketing tactics that don’t work for you.

• Start attracting your ideal clients with ease and authenticity.

For just $197, you’ll gain clarity, confidence, and a personalized roadmap to grow your business in a way that works for you.

Here’s What You’ll Get:

Your Personalized Marketing Personality Profile

A detailed breakdown of your unique strengths and how to use them to connect with your audience.

A Custom Marketing Strategy

Specific, actionable recommendations for the marketing strategies that will deliver the best results for your personality.

Clarity and Confidence

Say goodbye to confusion and overwhelm. You’ll know exactly what you need to do to attract clients and grow your business.

Stop Struggling with Marketing. Start Thriving.

As a therapist or coach, you already know the importance of playing to your strengths and honouring your authentic self. The same principle applies to your marketing.

When you align your marketing strategies with your marketing personality, you’ll not only enjoy the process more—you’ll also attract the right clients, see better results, and build a business that feels aligned with who you are.

So stop trying to force yourself into someone else’s marketing mould. Take the time to discover your marketing personality, and start using strategies that feel good and work for you.

>>Click here to take the Marketing Personality Assessment for just $297 $197.

Your future clients—and your future self—will thank you.