Marketing
The LIGHT Method: How I Help Practitioners Get Seen and Paid Well
The five stages of my LIGHT methodology, the foundation of my From Strangers to Clients process, and what each one gives you.
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Attract the right clients, without the overwhelm.
Marketing
How to Get Coaching Clients Without Social Media
How to build an email list you own and grow it through routes that don't need daily posting.
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Marketing
Why the Enquiries That Excite You Waste the Most Time
A short quiz sorts who's ready before they reach your calendar, so you stop losing hours to warm enquiries that go cold.
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Marketing
What is GEO? Get Found by AI Search in 2026
Your ideal clients are asking AI to recommend a practitioner like you. Here is what GEO is, and five practical steps to get found this week.
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Marketing
The 5 Biggest Mistakes Coaches Make With Email Marketing
The five email marketing mistakes that cost coaches engagement and income, and how to avoid them.
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Marketing
The State of Coaching 2026
The trends, client expectations and growth strategies shaping coaching, healing and counselling practices in 2026.
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Marketing
Email Marketing - Still the King in 2025?
Email still returns $36 to $38 for every $1 spent. Here is why it remains the most powerful channel in your marketing in 2025.
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Marketing
Why Every Therapist and Coach Needs to Know Their Marketing Personality (And How to Discover Yours)
Marketing feels hard when it fights how you're wired. Find your marketing personality and market in a way that feels natural and gets results.
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Marketing
Email Marketing: More Than Selling, It's About Building Relationships
Shift from selling to serving: how relationship-first email marketing builds trust, loyalty and long-term clients.
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Marketing
How to Create An Online Course
Five practical steps to design, build and sell an online course that turns your expertise into residual income.
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Marketing
7 Easy Steps to Create Your Best-Fit Client Profile
Seven simple steps to define your best-fit client so your marketing reaches the right people with the right offer.
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Marketing
How to Get Therapy and Counselling Clients (Without Paying for Ads)
Six practical ways to attract more counselling clients, without feeling pushy or salesy.
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