Email Marketing: Still the King in 2025?

In the ever-evolving digital marketing landscape, new channels emerge constantly, vying for our attention. Yet, amidst the buzz around social media and other contemporary methods, it's crucial not to overlook the enduring power of email marketing.

Let's delve into the statistics and facts to understand why email remains a vital tool for businesses in 2025.

Why Email Still Matters

• Email has a median ROI of 122%, significantly higher than other marketing formats, including social media, direct mail, and paid search.

• For every $1 spent, email marketing generates $36 to $38 in ROI.

• Email marketing is used by 31% of marketers.

• 87% of brands say email marketing is very critical to business success.

The Power of Personalization and Segmentation

One of the reasons email marketing remains so effective is its ability to be tailored to individual preferences and needs.

• The open rate for emails with a personalized message was 18.8%, compared to 13.1% without personalization.

• Segmented emails drive 30% more opens and 50% more click-throughs than unsegmented ones.

• Marketers who segment their email lists experienced 39% higher open rates and 28% lower unsubscribe rates.

• Emails that are relevant to the recipient drive 18 times more revenue than general broadcast emails.

• 52% of marketers say they have a great need to improve email database segmentation.

• The ability to segment email lists and individualize email campaign messaging is the most effective personalization tactic for over 50% of marketing influencers.

• Only 39% of online retailers send personalized product recommendations via email.

Automation and Efficiency

• Companies that send automated emails are 133% more likely to send relevant messages that correspond with a customer's purchase cycle.

• Currently, 49% of companies automate their campaigns in some way.

• 87% of B2C marketers leverage automation as part of their email marketing strategy.

• Automated emails increased by 14.2% in 2017.

• Marketers using automation software generate 2X the number of leads than those using blast email software.

Mobile Matters

Mobile devices have become an integral part of how people interact with email, making a mobile-first approach essential.

• 48% of emails are opened on a smartphone.

• Two-thirds of emails are read on either smartphones or tablets.

• In 2011, mobile accounted for 8% of email opens, compared to 2015 with 55% opens on mobile.

• Women click 10% more often than men on mobile emails.

• 55% of emails are opened on mobile devices.

• Smartphone users prefer to receive brand communications via email.

• Launching a mobile-responsive email design can increase unique mobile clicks by 15%.

• 56% of marketers leverage mobile-friendly emails in their email marketing strategy.

• The iPhone is the most popular platform in the mobile email space (60%) followed by Apple iPad (21%) and Google Android (18%).

• Apple users are quick email readers; Ipad and iPhone both show a higher percentage with a 0-3 seconds email read length.

Email Usage and Engagement

Let's take a moment to digest some facts about emails...

• There are 4 billion daily email users, and this is expected to climb to 4.6 billion by 2025.

• More than 347 billion emails are sent and received each day.

• On average, consumers have about 8 email accounts per person.

• 99% of email users check their inbox every day, with some checking 20 times a day.

• 58% of consumers check their email first thing in the morning.

• Time spent checking email increased 17% year-over-year.

• 57% of email subscribers spend 10-60 minutes browsing marketing emails during the week.

• Recipients decide whether your emails are attention-worthy in 0 to 3 seconds.

Key Takeaways

• Email marketing automation is key for a higher ROI.

• More and more people are using email every year.

• Email is the preferred medium for all business communication.

• Email gets higher returns than social media.

• Emails with social sharing buttons see a 158% increase in click-through rates.

The Future is Email

While social media and other platforms are valuable, it's clear that email marketing continues to be a powerful tool for businesses.

By focusing on personalization, automation, and mobile optimization, you can harness the potential of email to drive results in 2025 and beyond.

Give yourself the advantage when it comes to using emails, start sending emails that engage and generate profit. Find out more here: https://enlightenusolutions.com/send-profitable-emails